Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video
machines, casino-management, interactive solutions, and networked
and server-based systems for the global gaming industry, today
announced that Virtual Racing NASCAR™ will debut at the South Point
Hotel, Casino & Spa on the Las Vegas Strip during the Global
Gaming Expo (G2E) Oct. 1-4.
Virtual Racing NASCAR enables players to
select one of eight famous NASCAR drivers and cheer him across the
finish line. (Photo: Business Wire)
Bally’s Elite Bonusing Suite™ Virtual Racing promotional tool
has already been a huge hit, creating floor-wide excitement on
casino floors across America, driving coin-in, carded play, new
player’s club signups, and tremendous excitement. Now – for the
first time – Virtual Racing will feature a NASCAR-themed car racing
event that lets players actually choose their favorite driver and
cheer him across the finish line.
Players will select one of eight famous NASCAR drivers: Clint
Bowyer, Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Jimmie
Johnson, Matt Kenseth, Mark Martin, or Martin Truex Jr. from the
touch-screen on the iVIEW™ or iVIEW Display Manager™ (DM)
player-user-interface on each of South Point’s slot or video-poker
machines.
Players who select the winning driver will split a guaranteed
prize pool of $20,000 in bonus credits daily during the promotion.
The NASCAR races will happen every Monday through Thursday during
the month of October at 3:30, 4:30, 7:30, and 8:30 p.m. The South
Point is giving away $380,000 during this first-of-its-kind
floor-wide promotion.
South Point patrons who are members of The Club at South Point
and earn 50 points on their player’s club cards within one hour of
each race will be eligible to participate in the virtual NASCAR
races. The virtual-racing events are available on all of the South
Point’s gaming machines – without interrupting game play.
“Our mission is to give players a rewarding gaming experience,
and we are doing that once again as the first casino in the world
to offer the excitement of Bally’s Virtual Racing NASCAR,” said
Michael Gaughan, owner of the South Point Hotel, Casino & Spa.
“We like to stay at the forefront of gaming technology while
offering our guests something completely new to the market. There
is nothing like the excitement of NASCAR and we are thrilled to be
bringing it to players on Las Vegas Boulevard.”
Earlier this year, the South Point became the first Las Vegas
property to use iVIEW and iVIEW DM with the Elite Bonusing Suite
applications to enable interactive, floor-wide player-bonusing
applications such as instant slot tournaments, Virtual Racing™
events, and U-Spin™ real-time bonusing.
“We’re thrilled to partner with Bally Technologies again to
bring this trailblazing technology to the Las Vegas market and to
our patrons,” said Cliff Paige, Director of Slots at the South
Point. “Bally’s iVIEW DM really brings the NASCAR races to life and
gives our players the chance to take the checkered flag and
experience the action and excitement of NASCAR racing.”
The South Point is also using these new systems to enable
interactive, floor-wide player-bonusing applications such as U-Spin
Bonusing, Lucky Match Bonusing™, Dynamic Random Bonusing™, and DM
Tournaments™.
“We are extremely proud to continue our partnership with South
Point as they continue to build casino excitement and player
loyalty,” said Bally Technologies’ Chief Executive Officer Richard
Haddrill. “This will be the first casino anywhere to bring the
power of the NASCAR brand to their floor.”
About South Point Hotel, Casino &
Spa
The South Point is a 2,200-room resort in Las Vegas, Nevada
providing affordable luxury while catering to visitors and locals
alike. This casino destination features a world-class spa, bowling
center, ten restaurants, showroom, equestrian arena, convention
center, exhibit hall, bingo, 16 movie theatres, and all of the
casino games that made Las Vegas famous. The South Point opened in
2005 with a large casino expansion in the summer of 2010. For more
information, please visit http://www.southpointcasino.com.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
About NASCAR
The National Association for Stock Car Auto Racing, Inc.
(NASCAR) is the sanctioning body for one of North America's premier
sports. NASCAR races are broadcast in more than 150 countries and
in 20 languages. In the U.S., races are broadcast on FOX, TNT,
ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are
among the most brand-loyal in all of sports, and as a result more
Fortune 100 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup
Series, NASCAR Nationwide Series, and NASCAR Camping World Truck
Series), four regional series, and one local grassroots series, as
well as two international series. Also part of NASCAR is Grand-Am
Road Racing, known for its competition on road courses with
multiple classes of cars. NASCAR sanctions more than 1,200 races at
100 tracks in more than 30 U.S. states, Canada, and Mexico. Based
in Daytona Beach, Fla., NASCAR has offices in eight cities across
North America. For more information and a complete schedule, visit
www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on
Twitter: @NASCAR.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
NASCAR − NASCAR® is a registered trademark of the National
Association for Stock Car Auto Racing, Inc. NASCAR® is a registered
trademark of NASCAR, Inc.
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