Bally Technologies to Provide iGaming Platform for Stratosphere Casino, Hotel & Tower Parent Company
September 24 2012 - 9:01AM
Business Wire
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video
machines, casino-management, interactive applications, and
networked and server-based systems for the global gaming industry,
and ACEP Interactive, LLC, the iGaming arm of American Casino &
Entertainment Properties, LLC (ACEP), today announced an agreement
for Bally to provide its iGaming platform to ACEP and its
properties, Stratosphere Casino, Hotel & Tower, Aquarius Resort
and Casino, and the two Arizona Charlie’s properties.
“We are excited about the opportunity to partner with a premier
gaming operation and a globally recognized brand like the
Stratosphere,” said Bally Technologies’ Vice President of Business
Development John Connelly. “What makes this even more significant
is the fact that ACEP is located in Nevada, one of the only
approved and regulated markets within the United States.”
The Nevada Gaming Commission approved ACEP Interactive, LLC as
an interactive gaming operator on Sept. 20, 2012.
“We are pleased to be involved in the leading edge of this
emerging segment in the U.S.,” said American Casino &
Entertainment Properties’ Chief Executive Officer Frank Riolo.
“This partnership with Bally will allow us to establish a
play-for-free poker site by the end of the year, which we plan to
use to further enhance our brands and enable us to be poised to
launch a real money poker site at such a time as permitted.”
Bally’s iGaming platform’s open architecture enables operators
to choose from best-in-class content from a multitude of providers.
Additionally, content is hosted, limiting the infrastructure
required. The iGaming platform is also designed for mobile
integration and is ready to accommodate online gaming beyond poker,
such as casino table games, video slots, and sports betting.
Earlier this year, Bally Technologies became the first company
licensed in the United States as an interactive gaming system
manufacturer and service provider.
“Our iGaming platform delivers a host of advantages to ACEP,”
Connelly said. “With integration to their core casino-management
systems, they will ultimately have the ability to conduct
marketing, bonusing, data tracking and collection seamlessly,
enabling the casino to market to their players in a way that has
never been possible before. Players can play the same games,
receive the same bonuses, offers, and earn the same points on the
casino floor, at home, or on the move. We are committed to offering
our casino customers a single view of the player.”
About ACEP Interactive,
LLC
ACEP Interactive, LLC is the iGaming arm of American Casino
& Entertainment Properties, LLC (ACEP). ACEP currently owns and
operates four gaming and entertainment properties in Clark County,
Nevada: Stratosphere Hotel Casino & Tower is a destination
resort featuring one of the most recognizable landmarks on the Las
Vegas Strip; Arizona Charlie’s Decatur and Arizona Charlie’s
Boulder, two off-Strip casinos, primarily serve residents of Las
Vegas; and The Aquarius Casino Resort in Laughlin, Nevada, catering
to Laughlin visitors and residents. The four properties target
middle-market customers interested in value for their gaming,
lodging, dining and entertainment experiences.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –