Seneca Casinos Deploy Bally Mobile and Bally Business Intelligence Solutions
August 29 2012 - 9:02AM
Business Wire
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video
machines, casino-management, interactive applications, and
networked and server-based systems for the global gaming industry,
announced that three Seneca Gaming Corp. casinos in New York will
continue their partnership with Bally Technologies by implementing
Bally’s award-winning Business Intelligence, Power Promotions™ and
custom mobile applications.
Seneca Gaming Corp.’s three New York-based casinos, Seneca
Niagara Casino & Hotel in Niagara Falls; Seneca Buffalo Creek
Casino in Buffalo; and Seneca Allegany Casino & Hotel in
Salamanca will have Bally Business Intelligence and Power
Promotions connected to more than 6,500 gaming machines.
Additionally, Bally Mobile will provide each casino with a
customer-facing mobile website and mobile apps.
“We are thrilled to continue this partnership with Bally
Technologies,” said Seneca Gaming Corp. Chief Executive Officer
Cathy Walker. “The ability to combine world-class casino-
management systems, unique bonusing offerings, and state-of-the-art
mobile technology makes Bally a perfect fit to help lead Seneca
casinos into the future.”
Bally Business Intelligence is an advanced application that
allows casino operators to analyze and visualize the extensive data
gathered throughout their properties.
Bally Power Promotions gives the casino the ability to extend
electronic incentive cash offers to its players at the point of
play. With Bally Power Promotions, slot club members can use their
slot club cards to convert their valuable accumulated points and
promotional dollars into playable credits without visiting the slot
club booth.
The Bally solutions will provide additional capabilities for the
Seneca casinos to serve patrons better both inside the casino, and
also through innovative marketing programs and campaigns.
Bally Technologies’ award-winning Bally Mobile apps enable
Seneca Casinos’ fans and customers to perform a variety of tasks
from their mobile devices, including:
- Purchase tickets to events, or book a
suite at a special price – right from the app.
- Get detailed information about table
games, learn about player-loyalty programs, and find poker and slot
tournaments.
- Enjoy location-specific content and
unlock offers once they are within a few miles of the
property.
- Browse menus or make reservations at
restaurants.
- Access overhead custom GPS maps or view
detailed property maps of the casino.
- Use the embedded smart-search bar to
find content by keyword.
- Contact reservations, room service, and
other property personnel instantly.
“It is an honor for Bally Technologies to continue our great
partnership with the Seneca Nation by providing both additional
systems solutions and mobile apps to these properties,” said Bally
Technologies’ President and Chief Operating Officer Ramesh
Srinivasan. “Our ability to provide traditional and mobile products
speaks volumes about our powerful, multi-channel
business-to-business solutions that provide casinos with a single
view of the player whether they are at the casino, at home, or on
the move.”
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –