Innovative Bally Products Win Five of the Six Honors in Hospitality Operations Technology (HOT) Awards 2012
August 08 2012 - 4:02PM
Business Wire
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video
machines, casino-management, interactive applications, and
networked and server-based systems for the global gaming industry,
today announced it won five of the six awards in Casino Enterprise
Management’s third annual Hospitality Operations Technology (HOT)
Awards.
Elite Bonusing Suite - Virtual Racing
puts players in the driver's seat and creates a thrilling community
event. This entertaining and interactive secondary bonus game is
already proven to increase coin-in and carded play. (Photo:
Business Wire)
The HOT awards honor leading gaming-technology products that
make a positive difference in a casino-hotel’s operations. A panel
of expert judges, including several gaming and hospitality
executives, evaluated the award submissions. Bally’s winning
products are:
- Service Tracking Manager™ (STM) for
Employee Productivity and Efficiency.
- Bally iGaming Platform for Internet
Services.
- Bally Mobile Platform for Self-Service
Products.
- CoolSign® Video Wall Controller for
Media and Content Management.
- Elite Bonusing Suite™ with Virtual
Racing™ for Guest Experience Enhancement.
“Winning first place in five of the six categories is great
recognition of our innovation momentum and the extraordinary work
of our engineering team,” said Bally Technologies’ President and
Chief Operating Officer Ramesh Srinivasan. “Our forward-thinking
team is continuously innovating solutions for trailblazing
technologies that ensure our customers can provide their guests
with exceptional service, an exciting gaming experience, and most
of all, a good return-on-investment.”
STM is a browser-based dispatch system that interfaces
with handheld smart devices such as the iPhone® and iPad® for
faster routing of casino-floor personnel to customers. When a
service request is generated through the system such as a machine
malfunction or patron requesting service help, casino personnel
closest to the patron are immediately notified, increasing the
efficiency of casino operations and customer satisfaction.
Bally iGaming Platform enables casino operators to
quickly enter the online gaming space with free-play, virtual
credits, and wager-based gaming as it is legalized in their
jurisdiction. The platform creates an additional revenue stream as
well as a new channel through which operators can market their
products and services while collecting valuable player data.
Bally’s business-to-business iGaming platform, with mobile
integration, helps gaming operators create a seamless view of the
player between the traditional and online casino environments. The
platform’s open architecture enables operators to choose from
best-of-class content from a multitude of providers for poker,
casino table games, video slots, bingo, keno, and sports wagering
when authorized.
Bally Mobile Platform enables casinos to create custom
applications and mobile websites running across all devices from
one central content manager, enabling casino personnel to create
special content and offers and immediately distribute them to
targeted customers and potential customers. Operators may alert
players anytime about special offers, even if they are just driving
by the property. Casinos can target content in countless ways –
from age to player’s card level, from the month of customers’
birthdays to how far they are from the property. Nearly 5 million
Bally apps have been downloaded from dozens of casinos.
With this cloud-based solution, operators input the information
directly into the content-management system, and Bally’s Mobile
Platform translates the information to an iPhone® app, a native
Android® app, a native BlackBerry® app, an iPad® app, and even a
mobile website that works across hundreds of devices. From there,
operators can track how the patrons who receive the information
behave, seeing if they react to offers immediately.
CoolSign Video Wall Controller technologies link directly
into Bally’s casino-management and slot-management systems, and
provide real-time alerts to players about promotions, winners, and
last-minute specials for items such as show tickets, dining, and
even discounted rooms. The integration of CoolSign with other Bally
Systems products provides a significant competitive advantage for
the hundreds of casinos currently using Bally Systems.
Elite Bonusing Suite - Virtual Racing puts players in the
driver’s seat and creates a thrilling community event. This
entertaining and interactive secondary bonus game is already proven
to increase coin-in and carded play. The Virtual Racing application
allows casino operators to create exciting community events that
every player currently at a machine on the floor can participate in
– from any gaming manufacturer. Players select their favorite
horse, race car, or other contest-driven event.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
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