Bally Technologies and High 5 Games Announce Multi-Year Game-Development Agreement
August 02 2012 - 9:01AM
Business Wire
Bally Technologies, Inc. (NYSE: BYI) and High 5 Games (H5G)
announced today that they have entered into an agreement that will
publish a substantial number of new H5G games under the Bally brand
for the worldwide land-based, mobile, and online
business-to-business casino gaming markets.
The multi-year agreement includes the creation and development
of a variety of unique games for Bally Technologies.
“We’re excited to partner with a game creator that has such a
world-class track record of developing high-performing and engaging
game content,” said Jean Venneman, Vice President of Product
Management and Licensing at Bally Technologies. “We look forward to
leveraging H5G’s newest game content to help casino operators
across the world drive revenues and delight players.”
Ramesh Srinivasan, Bally's President and Chief Operating
Officer, added, “The partnership with H5G reflects our commitment
to delivering best-of-breed, cross-platform game content to our
customers. This promise is reflected in the more than 25 game
studios we have established across the globe, augmented by
relationships with proven game developers like H5G that enable us
to deliver a diverse array of creative, interactive, and exciting
game content.”
“We are delighted to partner with Bally Technologies, a
long-time leader in the casino gaming industry,” said Anthony
Singer, Chief Executive Officer of H5G. “With Bally’s sophisticated
new ALPHA 2™ game platform, and a new Bally Interactive division
committed to mobile, online, and social business-to-business game
content, we believe that the sky is the limit for this next
generation of H5G games.”
In recent years, H5G has created some of the most popular
slot-machine games in the industry.
“We are very proud of our tradition of creating high-performing
games to fuel the success of our partners,” Singer said.
About High 5 Games (H5G)
Developing for the land-based, online, and social markets, High
5 Games has created hundreds of games that are played on six
continents and in nearly 50 countries. Founded in 1995, H5G is
responsible for some of the casino industry’s most successful
video-reel slot machine games. For more information, please visit
www.High5Games.com, or check out H5G on Facebook at
www.facebook.com/High5Games.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –