Applied DNA Sciences, Inc. (OTCBB: APDN) (Twitter:@APDN), a
provider of botanical DNA-based product verification solutions,
announces that celebrated guitar maker C.F. Martin & Co.
("Martin Guitar") has expanded DNA marking to protect and
authenticate its guitar strings. Martin Guitar produces millions of
strings per year, and is one of the leading manufacturers of guitar
strings in the world. Martin Guitar strings are made in Navojoa,
Mexico.
"Botanical DNA marking provides the ultimate security by
protecting the guitar strings and the guitar itself at the original
point of manufacture. DNA technology will help us to ascertain
product authenticity, and it is consistent with Martin Guitar's
intellectual property protection strategy," said C. F. Martin &
Co. Vice President, Business Development, Gregory Paul. "Use of
this technology for strings and other musical instruments by others
in our industry can only help in the fight against
counterfeiting."
Martin Guitar, an iconic American brand that is acknowledged as
the creator of some of the world's finest musical instruments for
over 175 years, has partnered with Applied DNA Sciences to protect
its products, brands and intellectual property from counterfeiting
and diversion. Since 2011, Martin Guitar has been incorporating its
unique "Martin Guitar" botanical DNA mark onto each of its guitars,
produced in its factories at Nazareth, Pennsylvania and Navojoa,
Mexico. As part of the DNA authentication platform, any guitars
made by Martin Guitar from 2011 will be able to be identified and
forensically authenticated.
Every year, several thousand dedicated guitar owners attend a
special event hosted by Martin Guitar to learn about new products,
as well as new technologies. APDN will exhibit its botanical DNA
authentication technology at the Martin Owners Club Event on
Friday, August 3, 2012 in Nazareth. Applied DNA will be exhibiting
at this event for the second year in a row.
At the Martin Owners Club Event in 2011, Chris Martin IV,
Chairman and CEO, stated: "People around the world know the high
level of quality that is inherent in each and every guitar that
features the C. F. Martin logo, and protecting our intellectual
property is of vital importance, as we face new counterfeit-related
challenges at home and abroad."
Chris Martin IV commented recently: "We continue to work with
Applied DNA Sciences on developing this program, first with our
custom guitars, which have now extended to our laminates, and soon
we will begin to mark our strings. We are serious about protecting
our brand. Like I have said before, if you want to make guitars go
ahead -- just don't use the Martin Guitar name on it."
Martin Guitar selected botanical DNA over other authentication
technologies because it can be used to covertly mark a guitar, with
its location known only to Martin Guitar, and for the strength in
DNA generally in prosecution. As an identification procedure, DNA
is recognized in courts in general as strong forensic evidence.
Botanical DNA can also be used in combination with wireless
tracking technologies such as RFID as a way to ensure that those
devices are not copied or tampered with. As guitars are botanically
DNA-marked in quantity, forensic authentication by our labs, both
as a quality control measure and also testing of products already
in the field, can prove in time to be a strong anti-counterfeiting
platform.
Famously wielded by singers like Bob Dylan, Neil Young, Freedy
Johnston, and Robbie Robertson, historic Martin guitars are on
display at a museum at the factory in Nazareth, where the Martin
Owners Club Event is held. Last year, the company celebrated the
creation of guitar number 1,500,000, counting from its first
creations in a workshop in what is now the TriBeCa section of New
York in 1833. Applied DNA Sciences is honored to help protect the
historic legacy of this cherished American brand.
Dr. James A. Hayward, CEO, Applied DNA Sciences stated:
"It is clear that protection of musical instruments and
accessories is becoming vital to manufacturers. We have been
approached by musical instrument manufacturers and we are convinced
that this is an increasingly relevant category for Applied DNA
Sciences, beneficial to our business and to those of future
partners."
About APDN APDN is a provider of
botanical-DNA based security and authentication solutions that can
help protect products, brands and intellectual property of
companies, governments and consumers from theft, counterfeiting,
fraud and diversion. SigNature® DNA and smartDNA™, our principal
anti-counterfeiting and product authentication solutions that
essentially cannot be copied, provide a forensic chain of evidence
and can be used to prosecute perpetrators.
The statements made by Applied DNA Sciences, Inc. (APDN) may be
forward-looking in nature. Forward-looking statements describe
APDN's future plans, projections, strategies and expectations, and
are based on assumptions and involve a number of risks and
uncertainties, many of which are beyond the control of APDN. Actual
results could differ materially from those projected due to our
short operating history, limited financial resources, limited
market acceptance, market competition and various other factors
detailed from time to time in APDN's SEC reports and filings,
including our Annual Report on Form 10-K, filed on December 8, 2011
and our subsequent quarterly reports on Form 10-Q. APDN undertakes
no obligation to update publicly any forward-looking statements to
reflect new information, events or circumstances after the date
hereof to reflect the occurrence of unanticipated events.
CONTACT ADNAS Media Inquiries: Mitchell Miller Director,
Corporate Communications, Digital Strategy Applied DNA Sciences
631-444-6370 Email Contact ADNAS Investor Inquiries: Debbie
Bailey Director, Investor Relations Applied DNA Sciences
631-444-8090 Email Contact C.F. Martin & Co Media
Inquiries: Amani Duncan Vice President, Brand Marketing C. F.
Martin & Co. 610-759-2837 Email Contact Any questions regarding
C. F. Martin & Co. intellectual property, or possible
counterfeiting thereof, should be directed to Gregory Paul, P.O.
Box 329, Nazareth, PA 18064-0329.
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