Emperial Americas Management Discuses Business Strategy for the Public Company
May 01 2012 - 9:20AM
Marketwired
Emperial Americas, Inc. (a Florida Corporation) (OTCBB: TEXX) today
disclosed its operating strategy as management begins implementing
their business plan as a public company.
CEO Alonzo Pierce said, "Being a federally licensed importer and
supplier of alcoholic beverages gives us a competitive edge from
the distillery to the streets through our distribution network. Our
distillery has the production capacity to meet the immediate
demands of the market. We maintain a minimum on-hand inventory for
ship and bottle that exceeds 10,000 12-pack cases of Tequila
Distinguido. Emperial Americas is dedicated to creating the "Brands
people talk about." We are positioned to capitalize on the $400
billion spirits industry. The premium spirits category has shown
continued growth over the past decade. Tequila Distinguido will
benefit from this category's resilience."
Pierce further commented, "Emperial Americas will establish
itself as one of the fastest growing alcohol brand developers in
the industry for strategic marketing that produces pull through of
its brands. The value of each portrait brand within the Company
will be well established by historical per case acquisition
precedents. The company is sharply focused on shareholder
value."
COO Bruce Klein said, "We envision the growth of our brands to
expand into International markets upon gaining critical mass in
domestic markets. Management's vision is that Emperial Americas
will put the controls in place to support inventory management,
financial Management and value-added services. Also having process
oriented controls in place to plan and organize, acquire and
implement, deliver and support, monitor and evaluate key activities
and major deliverables."
Pierce added, "The key to our initial success will be the second
half of 2012. During this time we will build brand awareness and
aggressively enter into key markets. While in our target markets we
will identify the top ten accounts and organizations with
decision-making authority to facilitate programming. We will create
brands people talk about by leading the charge and daring consumers
to be distinguished. Additionally we are set to launch our rainbow
packs to benefit the On Premise and the Mom and Pop accounts. The
breakdown of the rainbow pack will be 6 Silver, 3 Reposado and 3
Anejo as well as specialty cases geared for Mexican restaurants
that features our signature drinks. We are focused on successfully
doing business in 6 states; Texas, Florida, Louisiana, Nevada,
Georgia and New York, with necessary sales teams. We will
ultimately roll out California, which will be broken into two
regions due to demand and consumption, in which California ranks
number one for Tequila sales followed by Texas. These marketing
efforts will be heavily supported by advertising and grass roots
promotion campaigns targeting consumers to expand our target market
gradually as well as significant incentive programs involving our
retail accounts in these markets."
Emperial Americas, Inc. develops, imports, markets and supplies
branded alcoholic beverages with an initial offering of Tequila and
Bourbon. Emperial Americas is dedicated to creating: "The brands
people talk about." The Company vision is to be the ultimate brand
builders of the industry by engaging the consumer and the commerce
with unparalleled delivery. You can find more about the Company at
its website: www.emperialamericas.com
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," "forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, no guarantees of
Emperial Americas, Inc.'s future operational or financial
performance, and are subject to risks and uncertainties. Readers
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date of this release. Due to
the risks and uncertainties, actual events may differ materially
from current expectations. The Company disclaims any intention or
obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or
otherwise.
Add to Digg Bookmark with del.icio.us Add to Newsvine
CONTACT: INVESTOR RELATIONS 941-600-6830 Debra
Feinstein