Shuffle Master, Inc. Acquires Fire Bet

Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) (“Shuffle Master”) today announced it has acquired Fire Bet, a craps side bet, from HopBet Inc. With over 330 installs in the U.S., Fire Bet is the most popular proprietary side bet for craps.

“This is truly one of the elite products in table games,” said Roger Snow, Executive Vice President of Shuffle Master. “You can count on one hand the number of side bets that have ever demonstrated the popularity and longevity that Fire Bet has. This acquisition is a continuation of our strategy to build our intellectual property portfolio. We are pleased to add Fire Bet to the Shuffle Master suite of brands.”

Players win the Fire Bet if the shooter makes at least four distinct points before he or she Sevens Out. If the shooter makes all six distinct points, bettors can win up to 1,000 to 1 odds.

More information on Fire Bet can be found at: http://www.smiqr.com/firebet

About Shuffle Master, Inc.

Shuffle Master, Inc. is a leading global gaming supplier committed to making gaming more fun for players and more profitable for operators through product innovation, and superior quality and service. The Company operates in legalized gaming markets across the globe and provides state-of-the-art, value-add products in five distinct categories: Utility products, which include automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live games, side bets and progressives; Electronic Table Systems, which include various e-Table game platforms; Electronic Gaming Machines, which include video slot machines; and newly introduced iGaming, which features online versions of Shuffle Master’s table games, social gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com, or on Facebook, Twitter and YouTube.

Shuffle Master Forward-Looking Statements:

This release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements included in this release other than statements that are purely historical are forward-looking statements. Forward-looking statements in this press release include, without limitation: statements regarding our strategy for the development of our intellectual property and the integration of Fire Bet into that strategy; our belief that this acquisition will produce the revenues, earnings, or business synergies we anticipate; our anticipation that Fire Bet will continue to be a commercially successful game that is in-demand by both casinos and their customers. Our beliefs, expectations, forecasts, objectives, anticipations, intentions and strategies regarding the future, including without limitation those concerning expected operating results, revenues and earnings are not guarantees of future performance and are subject to risks and uncertainties that could cause actual results to differ materially from results contemplated by the forward-looking statements, including but not limited to: Shuffle Master’s inability to accurately gauge the commercial appeal of its products or of Fire Bet; unanticipated difficulties in integrating Fire Bet into our existing intellectual property portfolio; unanticipated changes in the laws, rules or regulations governing gaming and iGaming; and unexpected changes in the market and economic conditions and reduced demand for or increased competition with Shuffle Master’s products. Additional information on risk factors that could potentially affect Shuffle Master’s financial results may be found in documents filed by Shuffle Master with the Securities and Exchange Commission, including Shuffle Master’s current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K and are based on information available to Shuffle Master on the date hereof. Shuffle Master does not intend, and assumes no obligation, to update any forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release.

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