Attitude Drinks (OTCBB: ATTD) (OTCQB: ATTD) today announced a marketing endorsement partnership agreement with Professional Basketball Superstar Mr. Paul Pierce and his "Foundation for a Cause" a/k/a the Truth Fund charity. Compensation details were not disclosed.

According to the agreement, Mr. Pierce and his "Foundation for a Cause" marketing endorsement will promote Attitude Drink's Phase III Recovery Drink. The term of the agreement is twelve months.

The association of Mr. Pierce with Attitude shall include approved images, special appearances and commercials involving Mr. Pierce. Attitude Drinks and Mr. Pierce will work together with retailers and distributors of Phase III Recovery to raise awareness and donations for the Truth Fund.

"We are excited to partner with such an accomplished and cause-oriented athlete as Mr. Pierce. Paul is a proven role model and we are delighted to have the opportunity to support him with the youth programs that his Truth Fund enables," commented Roy Warren, CEO of Attitude Drinks.

About the Truth Fund.

Nine time All-Star, and 2008 NBA Champion and Finals MVP Paul "The Truth" Pierce embodies what it means to be a champion - on and off the court. Pierce founded The Truth Fund in 2002 to provide educational and life-enriching opportunities for under-served youth. Later that year, Pierce received the NBA Home Team Community Service Award for his commitment to the Boston community and active role as a national spokesperson for NBA's Read to Achieve program. Pierce has hosted Thanksgiving and Christmas dinners with hundreds of single families, and has hosted celebrity softball games and other events to raise awareness and funds for causes close to his heart. In 2007, Pierce established the Paul Pierce Center for Minimally Invasive Surgery at Tufts Medical Center and Floating Hospital for Children and he presently sits on the Board of Governors for the hospital. Through his foundation, he has helped to rebuild the basketball court at the Santa Monica Boys and Girls Club and helped completely renovate Richardson Park in downtown LA.

The Truth Fund is a 501 (c) (3). For more information, visit TruthonHealth.org.

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a focus on ready-to-drink beverages. Phase III® is the Company's first, functional pure milk-based recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources, and the impact of competitive pricing. In the light of these uncertainties the forward-looking events referred to in this release might not occur.

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Contact: Roy Warren CEO Attitude Drinks, Inc. (561)227-2727 Email Contact www.attitudedrinks.com