GuestMetrics(TM), a Wholly Owned Subsidiary of Shot Spirits Corporation, Partners With Southport Services Group to Expand Capabi
August 04 2010 - 9:57AM
Marketwired
SSPT's GuestMetrics™ (PINKSHEETS: SSPT) CEO, Brian Barrett,
announced that GuestMetrics™ has partnered with Southport Services
Group to build an enhanced data solution platform for restaurants,
bars, hotels and nightclubs utilizing the MicroStrategy Business
Intelligence (BI) Platform. The comprehensive product offering will
position GuestMetrics as a market leader with indispensable revenue
generating industry tool.
This Business Intelligence (BI) suite is a set of software
systems and practices that works to help executives make acute,
informed decisions by providing timely data-driven answers to their
business questions. In essence, it amasses large amounts of data
compiled and then takes this information and transforms it into
attractive, user-friendly dashboards and reports.
"Trends found in the most recent HSMAI (Hospitality Sales and
Marketing Association International) report (published July 1,
2010) show that automated revenue management technology, like ours,
will become the dominant practice, quickly delivering significant
increases in revenue and return on investments to those who adopt
it," notes Barrett. "The capabilities are enormous and take our
reporting solution to the next level. It enables executives,
primarily those responsible for generating and managing revenues,
to fully understand the market, market segmentation, forecasting,
revenue strategy, pricing, inventory control strategies, and
performance analysis."
Southport is no stranger to harvesting micro-data and
translating on an efficient macro level. Southport Principal Jim
Butz is equally pleased with the partnership: "Southport has
extensive experience working with industry-leading companies who
have built revenue-generating products on the MicroStrategy
platform. It's a pleasure to work with GuestMetrics for a major
win-win in this industry. This initiative allows us to apply our
experience to this project to ensure a scalable, repeatable, and
profitable product."
"The initial platform parameters are being built around a major
hotel client of ours," says Barrett. "This hotel, famous for a
worldwide chain of several brands under its corporate umbrella, is
one of the forward thinking entities with which we've developed a
relationship. Southport has helped us to not only design an
effective platform for this brand, but the approach and solution
have been scoped to ensure that what is built for this brand will
serve as a robust foundation that will enable the rapid addition of
new clients with minimal additional costs, allowing for additional
revenues and growth for GuestMetrics and SSPT shareholders."
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anticipated actions.
Investor Relations: Shot Spirits Corporation (703) 297-3400