Encounter Technologies, Inc. (Pinksheets: ENTI) Announces Technical and Promotional Major Advancements for MusicMatrix.com
June 17 2010 - 9:00AM
Marketwired
Encounter Technologies, Inc. (PINKSHEETS: ENTI) announces today
technical and promotional campaign updates for MusicMatrix.com.
Sheri Cook, Marketing Representative for Encounter Technologies,
Inc., stated, "We are excited to announce that we are on schedule
with our technical updates and our commercial campaign for
MusicMatrix.com."
The following is the list of technical updates completed in the
last month: * Load Testing of existing site * UI Tweaks * Ingestion
of test data feed provided by Media Net * Populating the website
with preview videos based on test data * Setting up Load Balancer
Architecture * Fixing of SQL queries to support new database
architecture * Ingestion of live data related to preview module *
Script for auto registering Music Matrix users with Media Net *
Updating Registration and Login code to support Media Net
requirements * Coding of Cart module * Coding of Purchase module *
Integration with Payment gateway for purchase module
The following is a list of technical updates that are in
progress: * Switching previews to use label live data * Finalizing
Ingestion of live data related to purchase module * Implementation
of new Silverlight Player for music video previews * Finalizing
Coding of Download Manager for Music Video Purchases and MP3
Purchases * Testing of Cart Module and Purchase Modules
MusicMatrix.com is incrementally porting the data to the live
server. The scripts we have running are inserting the records in a
different database server. The running of scripts on the live
server could negatively impact the performance of the server. For
this reason, MusicMatrix.com will be porting the data over 2 or 3
days to the live server to bypass this issue. The technical updates
are running smoothly and on schedule.
The updated MusicMatrix.com television commercial will be
uploaded on time to the networks on June 21, 2010 and will begin
airing on June 25, 2010. The advertising campaign will reach an
estimated 44 million households per month, June through December
2010. The television network schedule includes but is not limited
to MTV, MTV2, BET, Comedy Central, G4, Fuse, VH1, Family, A&E,
Animal Planet, BBC America, Bio, Bravo, Cartoon Network, FX, TNT,
FOX News, TLC, Spike, CNBC, CNN, Discovery, E, ESPN, Food Network,
SPEED, Lifetime, HGTV and Hallmark.
About MusicMatrix.com
MusicMatrix.com is a subsidiary of Encounter Technologies, Inc.
(PINKSHEETS: ENTI). On MusicMatrix.com, users are able to
participate in music video editing competitions in order to win
prizes and recognition. Encounter Technologies, Inc. developed a
cutting edge, simple to use platform for MusicMatrix.com which
facilitates the video uploading, editing, sharing and viewing
experiences. By creating an environment which rewards both
innovation and creativity, users are given the incentive to
implement their own unique online marketing campaigns in order to
expose a particular artist or song to populations and demographics
not typically reached through standard mass campaigns. For more
information about Music Matrix, visit www.musicmatrix.com.
About Encounter Technologies, Inc. (PINKSHEETS:
ENTI)
Encounter Technologies, Inc. provides end-to-end technology and
online marketing services and specializes in social media, video
technology and online entertainment web solutions. Encounter
Technologies, Inc. utilizes pre-built applications to provide the
platforms in which to base solutions for businesses looking to
utilize video technology to increase online collaboration and
interaction. They provide clients with the best methods to increase
user value and achieve desired business results. Simply put,
Encounter Technologies, Inc. transforms ideas into revenues. For
more information about Encounter Technologies, Inc., visit
www.encountertech.com
The press release contains "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended and such forward-looking statements are made pursuant to
the safe harbor provisions of The Private Securities Litigation
Reform Act of 1995. You are cautioned that such statements are
subject to a multitude of risks and uncertainties that could cause
future circumstances, events, or results to differ materially from
those projected in the forward-looking statements as a result of
various factors, and other risks. You should consider these factors
in evaluating the forward-looking statements included herein, and
not place undue reliance on such statements. The forward-looking
statements in this release are made as of the date hereof and
Strategic Rare Earth Metals, Inc. under take no obligation to
update such statements.
Copyright © 2009 eTeligis.com All Rights reserved.
Contact: Sheri Cook Marketing Representative Encounter
Technologies, Inc. (ENTI) press@encountertech.com
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