Mobile content technology vendor m-Wise (OTCBB: MWIS) and Zero9, a major, Private Equity-backed mobile content and service provider, announce an agreement.

Zero9 is a leading wireless media company that focuses on the creation, management, promotion and distribution of interactive contents and services for mobile phone users. The company evaluated a number of mobile content technology vendors as potential partners for content management and delivery solutions. The process resulted in selecting m-Wise's content management and delivery platform as the solution that will be proposed by Zero9 to its prospective large account customers.

"We are excited to launch this business relationship with Zero9, one of the largest wireless content companies worldwide," said Zach Sivan, Chief Executive Officer of m-Wise. "We have been investing significant efforts in developing and delivering best-of-breed content management and delivery solutions and this relationship with Zero9 is a great opportunity for us to expand the reach of these solutions in a significantly larger scale."

"We have been following with m-Wise's remarkable progress for quite some time now and we are impressed with the advanced level of their technology and their extensive track record in the field of mobile content management and delivery," said Elio Narciso, managing director of Zero9 USA. "It will be a perfect fit for our carrier-grade solutions. Combined with our ability to innovate in mobile dating solutions and virtual communities, as well as ringtones, videos, games, graphics, we will offer rich functionality and high level of stability and scalability, compatible with the high standards of our largest customers."

The mobile content market is one of the fastest growing markets worldwide. According to research company Strategy Analytics, the revenues from digital content and Infotainment are forecasted to reach $64 billion by 2011.

About Zero9

Founded in 2001, Zero9 is a leading wireless media and entertainment company with headquarters in Italy, and offices and operations in Italy, South Africa, USA and Brazil. Zero9 creates, manages, promotes and distributes interactive contents and services for mobile telecoms users, and is a leader in B2C and B2B solutions for wireless technology.

Zero9 is particularly active in the mobile community space, with over 3 million users worldwide, having launched many brands including BeeMood, ClubM8 and Club Kic�. With over 120 professionals around the world, Zero9 is majority owned by a leading private equity fund, has been profitable since inception, and has direct connections with over forty-five mobile telephone operators worldwide.

For more information, please visit www.zero9group.com.

About m-Wise

Founded in 2000, m-Wise has rapidly established itself as a leading international provider of enabling technologies for the mobile communications, mobile advertising, mobile gaming, and mobile entertainment industries. m-Wise is the developer of MOMA platform, the de facto content management and service delivery platform used on or through over 50 mobile networks throughout Europe, North and Latin America, and Asia.

MOMA is an integrated "one stop shop" for mobile operators, wireless ASPs, content providers, and media producers to always deliver end-users with a state-of-the-art mobile experience. MOMA makes it easy not only to manage and deliver content like entertainment, music, games, and video without specific regard to handset compatibility but also adds real-time end user capabilities like voting, mobile marketing, advertising and access to live data. Better yet, MOMA includes transactional billing, customer care, and even marketing capabilities -- all built in.

For more information, please visit www.m-wise.com.

Safe-Harbor Statement

This press release contains "forward-looking statements." These forward-looking statements use words such as "believes," "intends," "expects," "may," "will," "should," "plan," "projected," "contemplates," "anticipates" or similar statements. These statements are based on our beliefs, as well as assumptions we have used based upon information currently available to us. Because these statements reflect our current views concerning future events, these statements involve risks, uncertainties and assumptions. Actual future results may differ significantly from the results discussed in the forward-looking statements. A reader, whether investing in our common stock or not, should not place undue reliance on these forward-looking statements, which apply only as of the date of this press release.

For more information, please contact: m-Wise IR: Adi Armoza Email: Email Contact Zero9 (Pleon): Marcello Laugelli General Manager +39-02-0066290