Strategic Update from Growers Direct Coffee Company’s President & CEO
October 13 2008 - 8:45AM
Business Wire
Growers Direct Coffee Company, Inc. (OTCBB: GWDC) announced a
strategic update today. GWDC�s President & CEO, Mick Rynning,
stated, �It�s been nearly two months since I came on board with
Growers Direct Coffee Company. Since that time, our team has been
diligently working to assess the current state of affairs in the
company, which we have now completed in a comprehensive Strengths,
Weaknesses, Opportunities and Threats (SWOT) assessment.
Subsequently, our team has made considerable effort to solidify
our, �Tree to Cup,� vertical integrated strategy, which sets the
course for our future success in growth of the company, meeting our
customer�s needs, acquiring new customers, as well as improving the
investment position of all current shareholders.� Mick continued,
�So far, all strategies have advanced forward and a series of press
releases will be made upon successful conclusion of strategic
ventures. Some of our strategies are significant, innovative, and
are not currently being pursued by our competitors, which is why
it's been "close to the vest". We believe our market approach is
innovative and we intend to become an industry leader as we
advance.� Mick further added, �It�s at times like these, in our
current economic conditions, that only the most smartly strategized
and funded companies will be the �lights in the darkness� of the
current market. The coffee segment is a good recession-resistant
place for some of the smart money right now, especially with our
new viable, effective and executable strategic plan. We are in
discussions to secure funding for our new strategic plan, and news
of that funding, as well as an outline of the new plan will be
forthcoming.� In closing, Mick stated, �I cannot overstate the
importance of our team taking the necessary time to develop our new
strategic plan, for it is the foundation of all our successes. In
the immortal words of Sun Tzu, �This is the art of strategy. It is
the most important skill in the nation. In situations of life and
death, it is the way of survival or extinction.� At Growers Direct
Coffee Company, we fully intend to be both survivors and growers,
as we execute our �Tree to Cup� vertically integrated strategy. Our
Tree to Cup strategy is an excellent business model that allows our
company to pursue opportunities, in spite of these challenging
times." For more additional information about us and our coffee
products, visit our website at www.growersdirectcoffee.com. Our
wholly owned subsidiary, Uncommon Grounds Inc., established in
1984, is a coffee roasting and wholesale company based in Berkeley,
California. Visit the website at www.uncommongrounds.net to
purchase online artisan roasted blends and single origin coffee
beans from Papua New Guinea, Jamaica, Sumatra, Columbia, Brazil and
Nicaragua. Except for the historical matters contained herein,
statements in this press release contain �forward-looking
statements� within the meaning of the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Investors are
cautioned that forward-looking statements involve risks and
uncertainties which may affect the Company's current and future
business and prospects. Actual results could differ materially, as
a result of various risk factors including but not limited to: (1)
competition in the markets for the Company's coffee; (2) the
ability of the Company to execute its business plan; and (3) other
factors detailed in the Company's public filings with the SEC. By
making these forward-looking statements, the Company can give no
assurances that transactions described in this press release will
be successfully completed, and undertakes no obligation to update
these statements for revisions or changes after the date of this
press release. This release should be read in conjunction with our
Annual Report on Form 10-KSB and our other filings with the SEC
through the date of this release, which identifies important
factors that could affect the forward-looking statements in this
release. In addition, factors that could cause actual results to
differ materially from those contemplated in the statements
include, without limitation, overall economic conditions, and other
risks associated generally with the green bean and roasted coffee
business. These forward-looking statements are not guarantees of
future performance.