Growers Direct Coffee Company, Inc. (OTCBB: GWDC) announced a strategic update today. GWDC�s President & CEO, Mick Rynning, stated, �It�s been nearly two months since I came on board with Growers Direct Coffee Company. Since that time, our team has been diligently working to assess the current state of affairs in the company, which we have now completed in a comprehensive Strengths, Weaknesses, Opportunities and Threats (SWOT) assessment. Subsequently, our team has made considerable effort to solidify our, �Tree to Cup,� vertical integrated strategy, which sets the course for our future success in growth of the company, meeting our customer�s needs, acquiring new customers, as well as improving the investment position of all current shareholders.� Mick continued, �So far, all strategies have advanced forward and a series of press releases will be made upon successful conclusion of strategic ventures. Some of our strategies are significant, innovative, and are not currently being pursued by our competitors, which is why it's been "close to the vest". We believe our market approach is innovative and we intend to become an industry leader as we advance.� Mick further added, �It�s at times like these, in our current economic conditions, that only the most smartly strategized and funded companies will be the �lights in the darkness� of the current market. The coffee segment is a good recession-resistant place for some of the smart money right now, especially with our new viable, effective and executable strategic plan. We are in discussions to secure funding for our new strategic plan, and news of that funding, as well as an outline of the new plan will be forthcoming.� In closing, Mick stated, �I cannot overstate the importance of our team taking the necessary time to develop our new strategic plan, for it is the foundation of all our successes. In the immortal words of Sun Tzu, �This is the art of strategy. It is the most important skill in the nation. In situations of life and death, it is the way of survival or extinction.� At Growers Direct Coffee Company, we fully intend to be both survivors and growers, as we execute our �Tree to Cup� vertically integrated strategy. Our Tree to Cup strategy is an excellent business model that allows our company to pursue opportunities, in spite of these challenging times." For more additional information about us and our coffee products, visit our website at www.growersdirectcoffee.com. Our wholly owned subsidiary, Uncommon Grounds Inc., established in 1984, is a coffee roasting and wholesale company based in Berkeley, California. Visit the website at www.uncommongrounds.net to purchase online artisan roasted blends and single origin coffee beans from Papua New Guinea, Jamaica, Sumatra, Columbia, Brazil and Nicaragua. Except for the historical matters contained herein, statements in this press release contain �forward-looking statements� within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company's current and future business and prospects. Actual results could differ materially, as a result of various risk factors including but not limited to: (1) competition in the markets for the Company's coffee; (2) the ability of the Company to execute its business plan; and (3) other factors detailed in the Company's public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with the green bean and roasted coffee business. These forward-looking statements are not guarantees of future performance.