Science-Based Nutrition Made For Women, From
Women
TUSTIN,
Calif., Aug. 22, 2024 /PRNewswire/
-- Doctor's Best Inc., a leading nutritional supplement
company, announced the launch of its new Women's Collection, a line
of science-backed supplements designed to support women's specific
health needs at key life stages. The collection includes Women's
Menopause Support, Beauty Sleep, Digestive Probiotic Prebiotic,
Heart Complex and Hair, Skin & Nails formulas. In
alignment with the Women's Collection launch, the company has
modernized its brand identity across its website, social media,
labeling, and retail presence.
The Women's Collection is tailored for women, from women.
Recognizing the need for proven formulas made specifically for
women, the company's team of experts delved into the science and
listened to customer feedback, focusing on creating supplements
they would use personally or recommend to their loved ones.
"This new Women's Collection is an exciting step forward in our
mission of empowering families to live a healthy lifestyle and
thrive outside of the doctor's office," said Gale Bensussen, CEO of Doctor's Best. "I am so
proud of the team for their dedication to innovation and delivering
upon that mission in service of our female customers."
The products in the collection aim to support women with
essential health needs and transitions, including perimenopause and
menopause, by providing them with premium yet accessible
supplements.
"Generic formulas do not make the cut when supporting a woman's
health throughout important phases in her life," said Katie Lucas, Vice President of Marketing for
Doctor's Best. "Women spend more than a third of their lives in a
menopausal state.1 We need to increase awareness of
these health milestones and ensure that women can access effective
supplements that fit into their daily routine."
The Women's Collection includes:
- Women's Digestive Probiotic Prebiotic: Formulated to
support digestive, vaginal, and urinary tract health and balance
gut flora.* This formula combines the digestive efficacy of the
branded ingredients DE111® Probiotics, PreforPro® Prebiotics, and
cranberry.
- Women's Heart Complex: A unique blend featuring
heart-energizing CoQ10, artery-supporting Vitamin K2, blood
vessel-maintaining Grape Seed antioxidants, and Flaxseed Omega-3s
for overall cardiovascular and heart health.*
- Women's Hair, Skin, & Nails: A comprehensive blend
featuring key ingredients to support skin elasticity, hair
strength, and nail health, unlocking the secret to a natural glow
from the inside out.* This formula includes vitamins A, C, D3, E,
niacin, biotin, activated folate (L-5-Methyltetrahydrofolate), and
zinc. It boasts branded ingredients, including OptiMSM® and
KeraGLO®, as well as hyaluronic acid, horsetail herb extract,
L-Glutathione, and grape extract.
- Women's Beauty Sleep: A distinctive formula designed to
support restful relaxation and promote a healthy sleep cycle,
featuring a blend of high-absorption, stomach-friendly magnesium,
hyaluronic acid, L-Theanine, melatonin, hops, and lemon balm.*
- Women's Menopause Support: A unique formula featuring
the branded ingredient Novasoy®, Black Cohosh powder, and
Chasteberry extract to help manage hot flashes and night sweats
during the perimenopause and menopausal journey.*
In addition to launching the new Women's Collection, the brand
refresh signifies Doctor's Best's dedication to providing an
increasing consumer base with evidence-based information to support
healthy living. The website features new imagery reflecting the
brand's focus on promoting a healthy lifestyle and improved
functionality to help consumers access valuable scientific
information on supplements, branded ingredients, and health
categories that cater to their needs. The brand update encompasses
new logos, label designs, website revamp, social media content
strategy, and retail presence.
Doctor's Best packaging will continue to include the distinctive
white bottles with easy-open orange lids and the new Women's
Collection will feature a purple color palette.
The new Women's Collection will be available on
www.doctorsbest.com, www.iHerb.com, and Amazon. For more
information about Doctor's Best and to meet their new website,
please visit www.doctorsbest.com.
1Rostami-Moez M, Masoumi SZ, Otogara M, Farahani F,
Alimohammadi S, Oshvandi K. Examining the Health-Related Needs of
Females during Menopause: A Systematic Review Study. J Menopausal
Med. 2023 Apr;29(1):1-20. doi: 10.6118/jmm.22033. PMID: 37160298;
PMCID: PMC10183767.
*These statements have not been evaluated by the FDA. These
products are not intended to diagnose, treat, cure, or prevent any
disease.
About Doctor's Best®
Doctor's Best is a leading, science-based nutritional supplement
company driven by a mission to empower families to lead a healthy
lifestyle and thrive outside the doctor's office. Founded by a
physician more than 30 years ago, Doctor's Best offers more than
200 products. It has built a stellar reputation in the nutritional
supplement industry for utilizing branded ingredients,
demonstrating proven potency, safety, and clinically studied
efficacy. All Doctor's Best products are manufactured and
rigorously tested exclusively at Current Good Manufacturing
Practice (cGMP) certified facilities in the United States. Based in Tustin, California, Doctor's Best products are
found on retail sites such as Amazon and iHerb, as well as major
retailers and specialty chains, including Walmart.com and Sprouts.
For more information, please visit www.doctorsbest.com.
Media Contact: Marissa Buntz,
marissa@wellearnedmedia.com
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SOURCE Doctor's Best