The collective leaders in pumpkin-flavored
coffee & creamers are creating a community of pumpkin lovers
with real-life perks this fall
BROOMFIELD, Colo., Aug. 21,
2024 /PRNewswire/ -- It's finally time to break out
the sweaters, pour the pumpkin and scroll #RushTok! This year,
there's a spice-y new house on Greek Row made especially for
pumpkin fanatics to rally around their shared love of the seasonal
flavor. Introducing Tri Pumpkin, where founding members
STōK Cold Brew, International Delight and Dunkin'
Creamers – leaders in at-home pumpkin-flavored coffee &
creamers – are looking for their inaugural member class to join
their pumpkin-obsessed brother-and-sisterhood.
Every fall, Potential New Members (PNMs) and those curious about
the inner workings of sorority and fraternity recruitment turn to
#RushTok to share and watch videos about the experiences of joining
these communities – whether it be a classic GRWM video or dance
challenges between the top houses on Greek Row. With rush season
happening alongside pumpkin season, the founding members of Tri
Pumpkin are hosting a contest to give out their first bids
and give away $20,000 total
across those who rush and receive a bid*, fueling their fanaticism
for all things coffee and pumpkin.
In this house, Tri Pumpkin's doors are open for anyone and
everyone to rush, as long as they're head over heels for
pumpkin-flavored everything – but especially coffee. By receiving a
bid to the organization, members will receive ongoing access to
some exclusive STōK Cold Brew, International Delight and Dunkin'
creamer products to enjoy their favorites year-round, plus custom
merch to proudly rep the letters IRL.
Whether you're a cold brew fanatic, like your creamer with just
a splash of coffee, or crave the coffee shop experience at home,
STōK Cold Brew, International Delight and Dunkin' have already
established themselves as joint leaders in seasonal beverages and
are now coming for the title of top house. Meet the founding
members:
- STōK Pumpkin Cold Brew: Pumped up and here for
it…sorry not sorry | Bold, coffee-forward and tasty, with a
signature spice blend.
- NEW International Delight Pumpkin Cold Foam
Creamer: Poppin' flavor meets toppin'
foam | With a quick shake and press, top off coffee
with the foamy flavors of autumn.
- Dunkin' Pumpkin Munchkin Creamer: Coffee and donuts?
Yes please! | Pumpkin forward flavor with hints of sweet donut
glaze and spiced cake.
*Here's how to enter the Rush Tri Pumpkin Contest:
- Post a story, in-feed photo or video to your public Instagram
or TikTok showing why you love pumpkin season with one or all of
your favorite STōK Cold Brew, International Delight or Dunkin'
creamer products
- Make sure to use #RushTriPumpkinContest as text overlay to
story posts or within in-feed captions
- Tag your fave founding member on social for a chance to be
extended a bid
- @stokcoldbrew (IG + TikTok)
- @indelight (IG) and
@International_Delight (TikTok)
- @dunkin (IG + TikTok)
"It's clear that fans can't get enough of our pumpkin
innovations from STōK Cold Brew, International Delight and Dunkin',
so it was only right to bring our collective powers together to
create an official community for the pumpkin-obsessed," said
Jennifer Michuda, Tri Pumpkin House
Mom and Sr. Director of Creamers at Danone North America. "When
pumpkin season and #RushTok collide, you get Tri Pumpkin – our
spice-y community of fellow pumpkin and coffee lovers. Get ready to
rush Tri Pumpkin with us by pouring a big 'ol cup of your
fave!"
STōK Cold Brew, International Delight and Dunkin' pumpkin
creamer products are available now through the fall and holiday
season at retailers nationwide while supplies last. Make sure to
follow along on social with #RushTriPumpkinContest and show us your
best.
No Purchase Necessary. 18+/age of majority in contiguous US/DC
(excluding AK, AR, CO, CT, HI, KS, LA, MA, MN, MO, ND, NJ, NV, PA,
TN, WI). Ends 9/12/2024. See Rules: rules.dja.com/rushtripumpkin.
Sponsor: Danone US, LLC.
About Danone North America
Danone North America is a purpose-driven company and an industry
leader in the food and beverage category. As a Certified B
Corporation®, Danone North America is committed to the
creation of both economic and social value, while nurturing natural
ecosystems through regenerative agriculture. Our strong portfolio
of brands includes: Activia®, DanActive®,
Danimals®, Dannon®, evian®, Follow
Your Heart®, Happy
Family® Organics, International
Delight®, Light + Fit®, Oikos®,
Silk®, So Delicious® Dairy Free, STōK®,
Too Good & Co™, and YoCrunch®. With more than 6,000
employees and 16 production locations across the U.S.
and Canada, Danone North America's mission is to bring health
through food to as many people as possible. For more information on
Danone North America's B Corp™ status,
visit: https://www.bcorporation.net/en-us/find-a-b-corp/company/danone-north-america/
About Dunkin'
Dunkin', founded in 1950, is the largest coffee and donuts brand
in the United States, with more
than 13,700 restaurants in nearly 40 global markets. Dunkin' is
part of the Inspire Brands family of restaurants. For more
information, visit DunkinDonuts.com and InspireBrands.com.
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SOURCE Danone North America