Muenster Announces Launch of Kibble Plus Product
August 20 2024 - 8:00AM
Business Wire
Muenster Milling Company (“Muenster”), a leading manufacturer of
freeze-dried and extruded pet food, is excited to announce the
launch of a new product format that will enable leading brands and
retailers to address consumers' demand for high-nutrition pet food
at an affordable price.
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Muenster’s Innovative Kibble Plus
Offering Includes Multiple Protein Options (Photo credit: Muenster
Milling)
Muenster’s kibble plus offering combines the company’s three
core manufacturing capabilities – including extruded kibble,
freeze-dried proteins, and blending – into one format to further
fuel the freeze-dried and kibble plus category, one of the
fastest-growing segments of pet food. Retail sales for the segment
were $1.2 billion in the 52 weeks ending July 20241, up 17% over
the prior-year period.
Freeze-dried meals are an affordability challenge for millions
of pet owners, with a retail price per pound averaging $36,
compared to $2.50 for conventional kibble. Kibble plus creates a
more affordable way for pet parents to provide the nutritional
benefits of freeze-dried. Pet parents can affordably build a more
nutritious bowl for their furry family members for a modest premium
to regular kibble.
Jim Holdrieth, CEO of Muenster, said, “Given our unique
capabilities to produce and blend both extruded product and
freeze-dried inclusions, kibble plus became an obvious platform for
us to address the needs of pet owners in this fast-growing segment.
As the leading provider of co-manufacturing and private label
development in the freeze-dried category, our capabilities offer
leading brands and retailers the ability to mix and match kibble
and freeze-dried in a logistically cost-effective manner.
Additionally, our investment into industry leading quality
standards and procedures gives brands the peace of mind knowing
that we are basic on all manufacturing of the finished
product.”
“We are excited to be a one-stop partner that can produce and
blend kibble with freeze-dried inclusions for our customers,” said
Dave DeLorenzo, Muenster’s VP of Sales, Marketing and
Commercialization. “Our new freeze-dried facility has an advanced
blending system that can combine multiple freeze-dried inclusions
with various innovative shapes of kibble that ensures
well-distributed, gently mixed food. Combined with our high-speed
packaging solutions from 1oz samples to large bags, our customers
can deliver a freeze-dried feeding experience at an accessible
price point, providing significant value to pet parents.”
About Muenster Milling Company
Founded in 1932, Muenster Milling is a manufacturer of
freeze-dried pet food, treats, and inclusions, as well as kibble.
The Company provides contract manufacturing and private label
solutions for leading brands and retailers at
www.MMCprivatelabel.com. For customer or sales inquiries, please
reach out to dave@muenstermilling.com.
_______________________ 1 Internal analysis from multiple
industry sources.
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version on businesswire.com: https://www.businesswire.com/news/home/20240820125730/en/
Media: Mark Semer / Gwyn Hodges Gasthalter & Co. (212)
257-4170