NEW
YORK, July 19, 2024 /PRNewswire/ -- The
global menstrual cups market size is estimated to grow by
USD 367.8 million from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of 4.38% during the forecast period. Increasing number of product
innovations and customizations is driving market
growth, with a trend towards growing business strategies.
However, strong presence of substitute products poses a
challenge. Key market players include Anigan Inc., Blossom Cup,
Diva International Inc., FemmyCycle, Fleurcup, Intimina, Jaguara
s.r.o., koloXo, Lena Cup LLC, Lune Group Oy Ltd., Me Luna GmbH,
Merula GmbH, Mildcares, MonthlyCup AB, Mooncup Ltd., Ruby Cup,
Saalt, Sckoon Inc., The Flex Co., and THE KEEPER Inc..
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Menstrual Cups
Market Scope
|
Report
Coverage
|
Details
|
Base year
|
2023
|
Historic
period
|
2018 - 2022
|
Forecast
period
|
2024-2028
|
Growth momentum &
CAGR
|
Accelerate at a CAGR of
4.38%
|
Market growth
2024-2028
|
USD 367.8
million
|
Market
structure
|
Fragmented
|
YoY growth 2022-2023
(%)
|
4.12
|
Regional
analysis
|
North America, Europe,
APAC, South America, and Middle East and Africa
|
Performing market
contribution
|
North America at
47%
|
Key
countries
|
US, UK, Germany, China,
and India
|
Key companies
profiled
|
Anigan Inc., Blossom
Cup, Diva International Inc., FemmyCycle, Fleurcup, Intimina,
Jaguara s.r.o., koloXo, Lena Cup LLC, Lune Group Oy Ltd., Me Luna
GmbH, Merula GmbH, Mildcares, MonthlyCup AB, Mooncup Ltd., Ruby
Cup, Saalt, Sckoon Inc., The Flex Co., and THE KEEPER
Inc.
|
Market Driver
The menstrual cups market has experienced significant growth due
to the implementation of digital marketing strategies by vendors.
These strategies have increased sales and expanded market reach,
particularly in developing countries. For instance, SheCup,
developed by MediAceso Pvt. Ltd in India, saw an increase in sales from 300-500
pieces a month after adopting new digital marketing tactics,
including collaborations with Amazon and investments in Google and
Facebook advertisements. Small companies are also utilizing
crowdfunding for product development, which generates essential
funds and strengthens market positions. These strategies contribute
to the revenue growth of vendors and the expansion of the global
menstrual cups market.
The Menstrual Cups market is experiencing significant growth
with various players offering innovative solutions. Belts, Bowls,
and Adolescents are key consumer groups. The trend towards
sustainable period products has driven demand for Menstrual Cups.
Digitally-enabled platforms provide easy access to information and
sales. Camps and Schools are also promoting Menstrual Cups as part
of menstrual hygiene education. Privates and Retailers are stocking
Menstrual Cups as part of their product offerings. Solid and
Disposable are common types, while Plastics and Silicones are
popular materials. Adopting Camps and Adolescents as target markets
can help businesses expand their reach. Endorsing eco-friendly
practices and providing affordable pricing strategies can further
boost sales.
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Market Challenges
- The menstrual cups market faces challenges from the popularity
and availability of substitute products like sanitary pads and
tampons. These disposable options, promoted by major vendors such
as Johnson and Johnson and Procter and Gamble,
have a strong global presence and distribution network. In
developing countries, lack of awareness and poor healthcare
facilities hinder menstrual cups adoption. Small vendors in the
market face intense competition, with high shipping costs being a
significant barrier. These factors limit the growth of the
menstrual cups market.
- The Menstrual Cups market faces several challenges. End users
seek convenient and easy-to-use products. Consumers look for
effective menstrual cups that can be worn for extended periods. The
material used in menstrual cups should be non-toxic and safe for
health. Cost is a significant factor, with many consumers
preferring affordable options. Competition from other menstrual
products like pads and tampons adds to the market challenges.
Additionally, the lack of awareness and education about menstrual
cups hampers their adoption. Producers must address these
challenges to gain a larger market share in the Menstrual Cups
industry.
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challenges - Request a sample report!
Segment Overview
This menstrual cups market report extensively covers market
segmentation by
- Product
- 1.1 Reusable menstrual cups
- 1.2 Disposable menstrual cups
- Distribution Channel
- Geography
- 3.1 North America
- 3.2 Europe
- 3.3 APAC
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Reusable menstrual cups- The Menstrual Cups Market
has experienced steady growth due to increasing consumer awareness
and preference for eco-friendly menstrual products. These reusable
cups offer several benefits, including leak-free use, comfort, and
cost savings. Major players in the industry include Diva
International, Lunette, and The Keeper. Market expansion is driven
by rising disposable income, urbanization, and changing societal
norms regarding menstruation.
For more information on market segmentation with geographical
analysis including forecast (2024-2028) and historic data
(2017-2021) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The global feminine hygiene products market, particularly the
sanitary napkins segment, is experiencing robust growth driven by
increasing awareness of personal hygiene and women's health. Key
factors include technological advancements in product design,
rising disposable incomes, and greater accessibility in emerging
markets. Innovations such as organic materials and eco-friendly
options are also shaping consumer preferences. With growing
initiatives for menstrual health education and hygiene management,
the market is poised for continued expansion, catering to diverse
consumer needs worldwide.
Research Analysis
The Menstrual Cups Market encompasses the production and
distribution of reusable menstrual products, primarily menstrual
cups, made from medical-grade silicone, thermoplastic elastomer,
and natural rubber. These cups are designed to collect menstrual
fluid during menstruation, offering an alternative to disposable
products such as tampons, sanitary pads, and disposable menstrual
cups. Traditional menstrual hygiene practices, including the use of
bells and bowls, have been largely replaced by these modern,
sustainable options. However, concerns regarding potential leaks
and the need for proper cleaning and sterilization persist. The
market for menstrual cups is growing due to increasing government
awareness campaigns and the shift towards sustainable menstrual
practices. Despite this, the market still faces challenges related
to plastic waste, chemicals, fibers, dyes, and hormone therapy.
Pharmacies and online retailers remain key distribution channels
for menstrual cups. Endometriosis, a common gynecological
condition, also influences the demand for menstrual cups as they
can be more comfortable for some women during their menstrual
cycle.
Market Research Overview
The Menstrual Cups Market refers to the global industry
dedicated to producing and supplying menstrual cups as an
alternative to traditional sanitary products. These reusable cups
are designed to collect menstrual fluid instead of absorbing it
like tampons or pads. Made of medical-grade silicone or rubber,
menstrual cups are known for their longevity, cost-effectiveness,
and eco-friendly nature. The market for menstrual cups is
experiencing significant growth due to increasing awareness of
women's health and the environment. Additionally, the convenience
and comfort offered by menstrual cups have made them a popular
choice among consumers. The market caters to various demographics,
including women of all ages and those with heavy menstrual cycles.
The demand for menstrual cups is also driven by their ability to be
used for various purposes, such as collecting urine during camping
trips or swimming. The market is segmented based on materials,
capacities, and geographies.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Product
-
- Reusable Menstrual Cups
- Disposable Menstrual Cups
- Distribution Channel
-
- Geography
-
- North America
- Europe
- APAC
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio