UCLA's Anderson School of Management's Global Access
Program (GAP) assists six Lithuanian companies to enter the US
market. Spanning fields from medical technology to IT solutions,
these companies are poised to leverage GAP's resources and
expertise for a successful market penetration strategy. Over
an intensive six-month period, these companies will collaborate
with an assigned MBA team to carry out market analysis, develop a
marketing strategy, and create a business plan.
PALO
ALTO, Calif., July 19,
2024 /PRNewswire/ -- UCLA Anderson MBA students in
six-month time will craft GAP's market entry plans. InnoHub
Lithuania, an entity of Innovation Agency, a non-profit
organization under Lithuania's
Ministry of Economy and Innovation will fund the project.
Karolis Karalevičius, Business Community Manager at InnoHub
Lithuania, expressed his enthusiasm for the program, highlighting
its potential to provide US market-specific insights. "We aim to
relay learnings to inform other Lithuanian companies about US
market preparation and strategic approaches, supported by our
education and mentor network."
From 2018 to 2023, 18 Lithuanian companies participated in GAP
with help from the Consulate General of Lithuania in Los
Angeles. Laima Jurevičienė, Consulate General, noted that
these programs equip companies for smoother entries into the
competitive US market, enhance their international growth, and
boost Lithuanian exports.
"We are excited about the six new companies joining in 2024"
said Ms. Jurevičienė.
This year's participating companies are:
- Doclogix
- Feetsee (Diabetis JSC)
- Oixio
- Optoman
- Reiz Tech
- TeleSoftas
Mantas Kondratavičius, Director of Diabetis JCS, emphasized the
significance of the US market for their remote-monitoring medical
innovations due to its early adopters and large consumer base. "We
seek the expertise of US business schools and the drive of
California to advance our
business," he said.
Oixio's Customer Experience Manager, Andrius Martinonis, looks forward to fresh
perspectives and actionable feedback from the GAP. "It's about
transforming our approach and thinking about expansion.
Collaborations like these help us refine strategies, overcome
barriers, and build strong US market relationships," he said.
Reiz Tech CEO Valdas Šimas expects the program to provide
detailed US market insights, aiding in developing a strategic
business plan for their B2B product, Reiz Studio and Skillit. "This
knowledge is crucial for our success," he stated, anticipating
valuable networking opportunities and expert feedback.
GAP has a 24-year history of helping companies form strategic
partnerships, secure financing, and establish distribution
networks, benefiting 820 companies to date.
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SOURCE Innovation Agency Lithuania