CMTC Provides Biological Product Manufacturer with Strategic Planning & Marketing Services to Help Drive Business Growth
July 18 2024 - 1:06PM
Business Wire
California Manufacturing Technology Consulting® (CMTC) recently
provided strategic planning and marketing assistance to San Diego
biotech manufacturer Instant Biologics to help the company grow
their business.
Founded in 2018, Instant Biologics manufactures effervescent
tablets that transform chemical and biological water-based products
into compact, lightweight, waterless concentrates, helping to
minimize cost, carbon footprint, and waste across the entire supply
chain – from packaging to shipping to storage. The company’s
eco-friendly, patented delivery mechanism has applications across
virtually every consumer products category for people, pets, and
plants.
During Instant Biologics’ annual review, the company’s
co-founders realized that they needed help with brand positioning,
creating a new website, and ensuring that their brand’s look and
feel was consistent across multiple product categories, as the
company continued to scale.
Through designing and conducting consumer research, CMTC helped
Instant Biologics to glean key consumer insights and make strategic
decisions. CMTC refined the brand’s positioning and key messaging
as well as developed the corporate architecture and style guide to
help Instant Biologics implement cohesive branding across all
verticals. CMTC also worked with Instant Biologics to design a
fresh website, video content, and packaging concepts to elevate the
company’s brand and build credibility with potential B2B customers,
strategic partners, and funders.
As a result of CMTC’s partnership, Instant Biologics has gained
new business partnerships, grown their customer base, and created
the foundation to significantly grow sales. In fact, Instant
Biologics estimates a $2,000,000 sales increase over the next three
years. In addition, Instant Biologics forecasts $90,000 in cost
savings, 5 jobs added, and 6 jobs retained. Instant Biologics also
estimates a total investment of $526,000 – $200,000 in new
products/processes, $200,000 in equipment, $11,000 in IT, $15,000
in workforce development/employee training, and $100,000 in other
areas.
For more information about CMTC’s services, contact Rachel
Miller at rmiller@cmtc.com or 310-984-0096.
About California Manufacturing
Technology Consulting® (CMTC)
Established in 1992, California Manufacturing Technology
Consulting® (CMTC) is a private non-profit organization that
provides technical assistance, workforce development, and
consulting services to small and medium-sized manufacturers
throughout the state of California. CMTC operates under a number of
cooperative agreements with the Federal and State government, the
largest of which is with the Hollings Manufacturing Extension
Partnership (MEP) of the National Institute of Standards and
Technology (NIST) under the Department of Commerce for the State of
California.
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Rachel Miller (310) 984-0096 rmiller@cmtc.com