This strategic move marks a significant step toward empowering
Go-to-Market teams with unparalleled customer insights.
SALT
LAKE CITY, June 18, 2024 /PRNewswire-PRWeb/ --
Fullcast, the Go-to-Market Platform, is pleased to announce the
acquisition of Datajoin to connect customer data and empower
Go-to-Market teams with actionable metrics across the customer
journey.
"Our mission is to bridge the gap between
siloed data systems and provide marketing and sales teams with a
unified view of the customer journey," said Sam Fonoimoana, Datajoin general manager.
Founded in 2018 by industry veteran Sam
Fonoimoana, Datajoin fills a gap for companies striving to
understand customer behavior by integrating top web analytics
tracking software, such as Google Analytics, Adobe Analytics and
Salesforce.
"Our mission is to bridge the gap between siloed data systems
and provide marketing and sales teams with a unified view of the
customer journey," said Fonoimoana, who will be leading this new
product line at Fullcast as general manager. "We view ourselves as
the 'marketer's best friend' because of the insights companies get
from our proprietary Micro Integrations."
Fullcast is an end-to-end Go-to-Market Platform that allows
companies to design, manage and track the performance of their
revenue-generating teams. The addition of Datajoin to Fullcast's
product portfolio combines expertise in attributing and documenting
the customer journey with Fullcast's strengths in building and
executing Go-to-Market plans. This synergy promises to deliver
enhanced value to customers by streamlining processes, improving
data accuracy and enabling faster decision-making.
With previous roles at companies like Domo and Ancestry.com,
Fonoimoana's expertise lies in helping organizations unlock
valuable analytics and drive strategic growth initiatives. Datajoin
helps businesses optimize marketing strategies and enhance customer
experiences.
"We are thrilled to release Datajoin as part of the Fullcast
product suite," Fullcast CEO Ryan
Westwood said. "We believe that this addition gives
much-needed marketing insights to better connect the customer
journey and facilitate collaboration between marketing and sales.
Together, we look forward to redefining Go-to-Market execution and
driving meaningful results for our customers."
For more information or to request an interview, please contact
Amy Cook at
amy@fullcast.com.
About Fullcast
Fullcast enables companies to build better territories and win more
deals through maximizing revenue, improving productivity of sales
teams and increasing revenue. Fullcast connects Go-to-Market
planning activities with tactical sales execution, enabling
operations, sales, finance and customer success teams to make
continuous adjustments in response to real-time strategy
changes.
Media Contact
Amy Cook, Fullcast, (949)
813-0182, amy@fullcast.com, https://www.fullcast.com/
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SOURCE Fullcast