Nearly half of pet parents said they prefer to
watch movies with their dogs instead of their partners, so the
makers of ACANA™ pet food will connect with them this summer
through a sweepstakes and movies in the park sponsorships.
AUBURN,
Ky., June 17, 2024 /PRNewswire/ -- In time for
summer, the team behind ACANA™ pet food is announcing a new
program – "Lights, Camera, Classics" – to introduce its new ACANA™
Classics recipes in the U.S. Spotlighting the perfect mix of
quality ingredients that make up the new recipes, the makers of
ACANA™ pet food are connecting with dog lovers this season by
tapping into the classic, dog-friendly, summertime tradition of
movies in the park. To further celebrate this unique pastime, the
team is sponsoring a sweepstakes in which one lucky pet lover will
receive $5,000*.
A survey sponsored by the team in June of 2024 found that over a
third of pet parents even named their pet after a classic
character. So, to highlight this love of the classics and
the classic, wholesome ingredients of ACANA™ Classics recipes, the
brand is sponsoring a series of movies in the park in Seattle, San
Diego, and Denver
throughout the summer and beyond. Dogs are encouraged to join to
enjoy the classic movies, too**.
- Seattle: The area's
biggest outdoor movie series – "BECU Outdoor Movies" at Marymoor
Park in Redmond, Washington takes
place from July – August and will feature dog-friendly,
festival-style events with food trucks, entertainment, and big
screen movies under the stars.
- San Diego: From late
May through early November, the ACANA™ team will sponsor County of
San Diego's Summer Movies in the
Park, one of the largest free, family (and dog)-friendly outdoor
movie series in the nation, with dozens of hosting sites and over
one hundred screenings.
- Denver: The "Film on
the Rocks" summer movie series is hosted at Colorado's iconic Red Rocks Amphitheatre and
features an action-packed lineup, including a special evening on
June 24 when the brand will be
handing out exclusive dog-friendly swag and coupons.
"We are excited to spotlight the new ACANA™ Classics recipes
during a beloved and classic summertime tradition – movies in the
park – in three different U.S. cities," said Ernie Ambrose, Vice President Marketing for
ACANA. "Just like classic movies that encompass the perfect mix of
impeccable casting, directing, and vision, our classic recipes are
thoughtfully crafted with quality ingredients people know and love,
without any fillers."
As part of "Lights, Camera, Classics", the team is also hosting
a sweepstakes in which consumers will share their favorite movie to
watch with their dog*. One lucky winner will receive a grand prize
of $5,000. To learn more about the
sweepstakes, including how to enter, visit the ACANA website.
Pet parents love a good classic with a third saying time-honored
movies are their dogs' favorites too – including 25 percent
preferring iconic cartoons and 29 percent preferring nature
documentaries, a classic choice for their beloved companions. This
preference also translates into how they strive to feed their
companions. The ACANA™ pet food team is delighted to introduce its
new ACANA™ Classics recipes, which contain classic, nutrient-rich
ingredients pet caregivers know and love. Packed with protein-rich
animal ingredients, wholesome grains, vegetables, and fruit, the
new recipes are also formulated to support overall dog health,
including immune health, a healthy skin and coat, and digestive
health. The line comes in three varieties, available in 4-pound or
22.5-pound bags:
- Chicken and Barley Recipe: Pearled barley pairs with
chicken and chicken meal as the top ingredients by volume in this
Classics recipe, which also includes peas, oats, lentils and fish
oil.
- Salmon and Barley Recipe: Salmon takes center stage as
the key ingredient, with herring meal, pearled barley, peas, oats,
lentils, and other animal and plant sources.
- Beef and Barley Recipe: Dogs that love beef will find
beef and beef meal at the top of the ingredient list when they
enjoy this recipe, which also offers pearled barley, peas, oats,
pork meal, lentils, fish oil, and other wholesome ingredients.
For more information about ACANA™ Classics and the "Lights,
Camera, Classics" program visit the website.
*NO PURCHASE NECESSARY. Open to legal residents of the 50
U.S./DC, 18+. Void where prohibited. Starts
6/17/24 8:00:00 MT; ends 7/1/24 11:59:59
MT. Odds depend on no. of entries. Subject to
full Official Rules at
https://campaign-rules.rtm.com/LightsCameraClassics. Sponsor:
Champion Petfoods USA Inc.
**Please check local venue rules to ensure pets are
allowed.
SURVEY METHODOLOGY
A random double-opt-in survey of
2,000 American dog owners was commissioned by ACANA between June 3 and June 6, 2024. It was conducted
by market research company Talker Research, whose team members are
members of the Market Research Society (MRS) and the European
Society for Opinion and Marketing Research (ESOMAR).
ABOUT ACANA™ PET FOOD
The ACANA™ brand name was
inspired by its birthplace in the farmlands of Alberta, Canada, and through generations has
become synonymous with quality. In ACANA pet food, every ingredient
matters when it comes to feeding pets a nutritious diet rich in
animal protein and balanced with fruit & vegetables. All ACANA
recipes are thoughtfully crafted to provide quality nutrition, so
pets live a full and healthy life as a happy member of the family.
With a delicious variety of recipes and a range of options to suit
every pet, ACANA products include premium kibble, freeze-dried food
and treats, biscuits, and wet food, and we're always adding new,
innovative products. To learn more, visit acana.com.
ABOUT CHAMPION PETFOODS
Champion Petfoods is an
award-winning pet food maker with a reputation of trust spanning
over 35 years. Founded in a small town in Alberta, Canada, Champion has grown to be a
key player in the premium pet food industry across three major
global geographies. Our purpose: A BETTER WORLD FOR PETS provides
the foundation for our highest aspirations as a company. And our
Food Philosophy drives us to provide the highest quality in every
ORIJEN™ and ACANA™ pet food we make for cats and dogs. We
specialize in making foods that are Biologically Appropriate and
all of our ingredients are selected from a carefully curated group
of farmers, ranchers and fisheries, whom we know and trust. Our
foods are crafted by passionate nutrition and health experts in
world class kitchens, and as Pet Lovers ourselves, we strive for
the highest quality and food safety in every food we make. To learn
more, visit championpetfoods.com.
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SOURCE Champion Petfoods