The global colour changing packaging market is expected to
grow due to rising demand for packaging solutions that ensure food
safety and enhance customer engagement. The food and beverage
industry is a major driver, seeking colour changing packages that
indicate spoilage or freshness. This technology also offers
opportunities for interactive marketing and brand storytelling.
With a focus on safety and innovation, the market is expected to
see significant growth in regions like China and India.
NEWARK,
Del., June 17, 2024 /PRNewswire/
-- According to Future Market Insights, Inc. the global
colour changing packaging market is estimated to be
around USD 1,443.7 million in
2024. With sales estimated to register a CAGR of 4.2% over
the forecast period, the market valuation
is envisioned to reach USD
2,178.5 million by 2034. The packaging sector is
developing the demand for colour changing packages by creating
indigenous solutions that cater to consumer health. The food and
beverage sector is undergoing an exciting transformation as the
demand for colour changing packaging, which combines technology and
practicality, grows. This novel strategy transforms the way we
engage with food and puts safety first in a dynamic economy,
benefiting both producers and consumers.
Download the Sample PDF report to explore key market
insights and trends:
https://www.futuremarketinsights.com/reports/sample/rep-gb-19698
The ability of colour changing packaging to prevent food
deterioration is one of its most alluring uses. Only seldom does
traditional packaging convey a product's freshness adequately,
which increases the danger of spoiled food contamination and
related health hazards. To solve this important issue, businesses
in the food and beverage sector are aggressively looking to the
colour changing packaging market. For instance, a meat packaging
that visibly signals a temperature violation by changing colour or
a milk carton that quietly changes colour as it gets closer to its
expiration date. These developments greatly lower the risk of
foodborne diseases and enable customers to make knowledgeable
decisions about the food they buy.
The colour changing packaging market goes far beyond simple
freshness markers. Businesses are looking at all the ways that
colour adjustments might improve the customer experience. Imagine a
bag of chips that advertises its spice through colour changes or a
children's yogurt carton that changes colour dependent on taste.
Increased brand memory and customer attention might result from
this degree of interaction.
Companies such as Kellogg's and Danone, for example, might use
this technology to develop entertaining packaging experiences that
appeal to their target market. Additionally, a company's logo or
mascot may be included in a colour changing design that changes in
response to light or temperature to convey a story about the
business. This creates opportunities for creative marketing
initiatives that transcend conventional packaging design.
"For the food and beverage industries, the demand for
colour changing packaging represents a huge advancement. This
technology can revolutionize the food safety industry and
strengthen brand identity while also improving the consumer
experience. A rise in the use of Colour Changing packaging
solutions is anticipated as research and development continue to
advance, and production prices become more affordable. This will
bring in a future where colour plays a dynamic part in guaranteeing
food safety and customer happiness, revolutionizing the way food is
packed, promoted, and ultimately
consumed." says Ismail
Sutaria (Lead Consultant, Packaging and Materials at
Future Market Insights, Inc.).
Key Takeaways from the Colour Changing Packaging Market
Report
- Plastic segment in the colour changing packaging sector holds a
revenue share of 27% in 2024.
- In 2024, the demand for colour changing packaging in the food
sector is likely to result in a share of 27%.
- The colour changing packaging industry in the United States is anticipated to see a CAGR
of 4.1% from 2024 to 2034.
- The colour changing packaging sector in China is projected to showcase a CAGR of
4.3% through 2034.
- The colour changing packaging market in India is anticipated to display a CAGR of
4.4% by 2034.
Competitive Analysis of the Colour Changing Packaging
Sector
Prominent corporations are making significant investments in
research and development to advance colour changing packaging
materials and technologies, therefore expanding the realm of
possible outcomes. The market environment is also being shaped by
strategic mergers and acquisitions, which enable businesses to
expand their capabilities and resources. Top manufacturers are also
launching new product lines that are customized to meet particular
market demands, supporting a range of applications and drawing in
more customers from a larger range of sectors. This dynamic and
cutthroat industry for Colour Changing packaging is expected to
develop significantly.
Recent Industry Development in Colour Changing Packaging
Sector
A Corona Extra beer can with Feliz Navi-Drip, limited-edition
packaging, and matching robes coated in colour changing outer
layers were made by celebrity fashion designer Talia Coles in November
2023.
Purchase now and gain full access to
the Colour Changing Packaging Industry report, featuring
comprehensive Market Forecast, Company Share Analysis, Competition
Intelligence, DROT Analysis, Market Dynamics and Challenges, and
Strategic Growth Initiatives.
About the Author:
Ismail Sutaria (Lead
Consultant, Packaging and Materials at Future Market Insights,
Inc.) has over 8 years of experience in market research and
consulting in the packaging & materials industry. Ismail's
strength lies in identifying key challenges faced by the client and
offering logical and actionable insights to equip the clients with
strategic decision-making power.
Ismail has been an instrumental part of several transformational
consulting assignments. His key skills include competitive
benchmarking, opportunity assessment, macroeconomic analysis, and
business transformation advisory. Ismail is an MBA holder in
Marketing and has a Bachelor's Degree in Mathematics.
Ismail is a regular at industry conferences and expos and has
been widely covered in electronic and print media. He is a Speaker
at our upcoming Talk show - Rise of the Intelligent Packaging.
Ismail has been quoted in leading publications, including the
European Pharmaceutical Review and the European Adhesive Tape
Association.
Explore FMI's Extensive Coverage in the Packaging
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Beverage Cans Through 2034. - Review and Request to Access the
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About Future Market Insights (FMI)
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SOURCE Future Market Insights