Atomo Coffee Reveals Breakthrough Discovery to Instantly Slash Coffee-Related Deforestation, Urging Immediate Collaboration from Leading Brands to Address Climate Crisis
June 17 2024 - 6:00AM
Atomo Coffee has reshaped the future of coffee
with the launch of
Remix, a revolutionary
innovation redefining the industry. This unprecedented blend,
merging conventional and beanless coffee, immediately reduces
deforestation from coffee production by 50%. Remix is ushering in
an era where sustainability and superior taste go hand in hand. The
industry is now at a turning point; all barriers on taste and
supply of beanless coffee have been removed by Atomo. It is time
for the coffee industry to embrace beanless technology and realize
the immediate sustainability benefits of this revolutionary
innovation.
In a blind taste test conducted by Atomo, participants preferred
Atomo’s Remix 2:1. “Coffee drinkers love the taste of beanless
coffee blends,” said Andy Kleitsch, CEO of Atomo Coffee. “Remixed
coffee is a win-win – not only is the taste indistinguishable to
consumers, but in most instances, it improves the taste of
conventional coffee while making an instantaneous positive impact
on the planet.”
Atomo’s beanless coffee is made from widely sourced farm-grown,
superfood, and upcycled ingredients such as date seeds, sunflower,
guava, and lemon. It elevates the flavor of conventional brews
while slashing carbon emissions by up to 83% and using 70% less
land.
“With Remix, there is no longer a need to destroy forests to
increase coffee production,” adds Kleitsch. “Atomo has created the
solution, and consumers are eager to support it. But to make the
most powerful impact, companies like Starbucks, Nestle, and others
must decide if they will sit on the sidelines or take real action
to address the impact of conventional coffee on our planet.”
Climate change is expected to have a severe impact on coffee
cultivation globally. According to World Coffee Research, by the
year 2050, more than half of the land currently used for growing
coffee could become unsuitable due to rising temperatures,
unpredictable rainfall, and an increase in diseases and pests. This
shift will lead to extensive deforestation as farmers search for
new areas to cultivate, worsening environmental damage.
About Atomo CoffeeAtomo is on a mission to brew
a billion better cups of coffee and provide real solutions to the
environmental impacts caused by coffee. Utilizing farm grown and
upcycled ingredients, Atomo delivers the rich flavor and aroma of
conventional coffee with notes of dark chocolate, dried fruit, and
graham cracker. Its products offer health benefits such as lower
acidity, which is gentler on the stomach, and high antioxidant
content for overall well-being. By deriving caffeine from green
tea, Atomo provides a smoother, no-crash energy boost. For more
information about Remix and Atomo Coffee's sustainability
initiatives, visit AtomoCoffee.com.
- Atomo Coffee - 50/50 Remix
Shelley Bruner
UPRISE Media
(702) 790-9887
shelley@uprisemgmt.com
Gabriel Krongold
UPRISE Media
(818) 510-2389
gabriel@uprisemgmt.com