TORONTO, May 24, 2024
/CNW/ -- This week, the Taiwan Tourism Administration (TTA) hosted
the Taiwan Adventure Workshops in Toronto and Vancouver, showcasing Taiwan's rich cycling, hiking, and cultural
adventures to Canadian travel professionals. Co-marketed with
Baxter Media, Canada's largest
provider of travel industry news and information, these workshops
introduced Taiwan as one of the
best destinations for adventurous Canadians.
"Many Canadians cherish the great outdoors. With over 268 peaks
exceeding 3,000 meters, nearly 8,000 kilometers of cycling routes
around the island, and abundant water sports and activities,
Taiwan is an ideal destination for
adventure seekers." said Jin Juang,
Director of Taiwan Tourism Administration's New York office, which manages the eastern
Canada market.
Held at the renowned Taiwanese restaurant Du Hsiao Yueh, the first workshop gave Canadian
travel trade both literal and figurative tastes of what to expect
when sending their travellers to Taiwan. With presentations given by several
foreigners who shared their experiences of adventurous travel
within Taiwan, they were able to
put a new spin on the cycling, hiking and cultural adventures that
Canadians can have when they visit Taiwan.
At the workshops, attendees also engaged with tour operators and
airlines through speed dating sessions to help build new
partnerships that would empower them to create and sell more
adventurous vacations to Taiwan.
Ready to embark on your own Taiwanese adventure? Visit
eng.taiwan.net.tw for more information.
ABOUT TAIWAN TOURISM
ADMINISTRATION
The Taiwan Tourism Administration is the official government agency
of Taiwan (R.O.C.) responsible for
domestic and international tourism policy development and
execution. The eastern Canada
market is managed by the New York
branch of TTA, while the western Canada market is managed by the San Francisco
Office of TTA. The new marketing slogan introduced in 2024 is
"Waves of Wonder", while the official ambassador of the TTA is
OhBear, a cartoon Formosan Black Bear, the national animal of
Taiwan.
SOURCE Taiwan Tourism Administration