Primetime Starts, Spanish Language Broadcast, and
International Livestream Aid in Continued Growth Across Live
Attendance, Television and Streaming to a Global Audience
Pro Motocross Season Gets Underway this Saturday at Fox
Raceway in Southern California as
SuperMotocross World Championship Hits Midway Point
ELLENTON, Fla. and MORGANTOWN, W.Va., May
24, 2024 /PRNewswire/ -- The 17-Round Monster Energy AMA
Supercross Championship recently concluded on Saturday, May 11 in Salt Lake City with Team Honda HRC's
Jett Lawrence winning the title and
earning Rookie of the Year honors in the 450SX Class. In
addition to the remarkable achievements on the track, Feld Motor
Sports, Inc. is excited to report record-breaking accomplishments
off the track.
At just 20 years old, Lawrence had eight wins on the season and
became just the third racer in history to win the Premier Class
title in his rookie season. Adding to the Australian's growing list
of accolades, Lawrence was the first-ever racer to win his debut
Supercross race in the Premier Class back in January at the season
opener from Angel Stadium of Anaheim in Anaheim, Calif. Lawrence also joined
James Stewart in becoming only the
second athlete in history to win every championship available to
him in his young career (currently seven).
Like the 450SX Class Championship, both the Eastern and Western
Regional 250SX Class Championships also came down to the final race
of the season – the Dave Coombs Sr. East/West Showdown that
featured both regions racing together. Red Bull KTM's Tom Vialle won the Eastern Regional Championship
over Monster Energy Yamaha Star Racing's Haiden Deegan and Rockstar Energy Husqvarna's RJ
Hampshire won the Western Regional Championship over Monster Energy
Pro Circuit Kawasaki's Levi Kitchen
after going into the final race tied in points.
The indoor Supercross stadium season started with two sellouts
in the first three rounds – the Anaheim Opener at Angel Stadium of
Anaheim, followed by Round 3 at Snapdragon Stadium in San Diego. The series then witnessed record
attendance in four straight markets, starting with Round 5 at Ford
Field in Detroit, Round 6 at State
Farm Stadium in Glendale, Ariz.,
Round 7 at AT&T Stadium in Arlington,
Texas, and Round 8 at Daytona International Speedway in
Daytona Beach, Fla.
Round 7 at AT&T Stadium in Arlington, Texas was the highest-attended
round of the Supercross season with 67,319 impassioned fans
coming to the race on Saturday, February
24. Rounds 10 through 16 averaged more than 53K-plus spectators at each round while
taking place in some of the largest NFL stadiums in the country -
Lucas Oil Stadium in Indianapolis,
Lumen Field in Seattle, The Dome
at America's Center in St. Louis,
Gillette Stadium in Foxborough, Mass., Nissan Stadium in
Nashville, Lincoln Financial Field
in Philadelphia, and Empower Field
at Mile High in Denver. Each venue
boasts a capacity of more than 65K
for NFL games. Round 10 at Lucas Oil Stadium in Indianapolis drew an impressive 62,254 that
would rival a home game and featured a "who's who" list of INDYCAR
drivers in attendance.
62,254 plus fans attended Round 10 at Lucas Oil Stadium in
Indianapolis, Ind., the
second-largest crowd of the season. Photo Credit: Feld Motor
Sports, Inc.
The season concluded with another sell out at Rice-Eccles Stadium in Salt Lake City. In total, more
than 855,000 fans attended Supercross in 2024.
Several high-priority initiatives are seeing a return on
investment through streaming and television analytics, the first of
which was changing the start times for all Pacific Time Zone races
so they would start within the primetime viewing window in the East
and Central time zones. The total amount of live minutes watched on
Peacock for the 2024 Supercross season was 720M, a nearly 30% increase versus 2023.
Round 2 in San Francisco delivered
the largest streaming audience of the season with a 69%
increase in viewership for the same round the previous year. The
most minutes watched for any one round happened three weeks later
at Round 8 in Daytona Beach, with
40.7M minutes live and another
11.6M minutes via video on
demand.
Supercross also delivered very solid linear viewership on NBC at
Round 2 in San Francisco,
averaging 696,000 total viewers, only to be surpassed by the
largest linear audience of the season at Round 5 in Detroit with 704,000. When streaming
numbers are added to the mix, each of these races delivered an
audience well above the 1M
mark.
7.2M viewers watched a
Supercross telecast on NBC, USA
Network, and CNBC in 2024, up 24% from the Supercross audience
reach in 2023.
The final round of Supercross from Salt Lake City was watched live on both
Peacock and USA Network, plus a
one-hour encore presentation was broadcast on NBC the following
day. Total reach of unduplicated viewers on USA Network and NBC was over 900,000
people over the course of Saturday and Sunday.
The international livestream made available through the
SuperMotocross Video Pass continues to drive a global viewing
audience and makes SuperMotocross one of the most accessible sports
on the planet. Another primary initiative for the 2024 season was
the creation of a Spanish-language broadcast anchored by veteran
broadcaster Edgar Lopez and former
racer Tommy Rios. The
Spanish-language broadcast is being viewed in over 130 countries,
with most viewership coming from Mexico, Spain, and Latin America. 10% of all
subscribers of the SMX Video Pass are watching in
Spanish. Interesting enough, the Spanish-language broadcast is
also seeing strong viewership in both Australia and Canada. Overall global
subscribers to the SMX Video Pass are up 27.4% from last
year.
Additional broadcast enhancements that are creating a better
viewing experience at home include the use of drones and leader
light technology. Drones have proven to provide a unique viewing
angle for SuperMotocross racing and the SMX League has been the
driving force behind several NFL stadiums allowing the use of
drones on their properties. Supercross was the "first to fly" at
AT&T Stadium in Arlington,
Texas, at Lumen Field in Seattle and at Lincoln Financial Field in
Philadelphia. In all, Supercross
was allowed to fly in 11 of the 16 venues on the 2024 schedule.
As the SuperMotocross World Championship hits the midway point
in the year, the Pro Motocross Championship, sanctioned by AMA Pro
Racing, gets underway this Saturday, May
25, with the Honda Fox Raceway National in Pala, Calif. The 11-round outdoor season will
travel to 10 different states, with visits to the hallowed grounds
of Fox Raceway, Hangtown, Thunder Valley Motocross Park, High Point
Raceway, RedBud MX, The Wick 338, Spring Creek MX Park, Washougal
MX Park, Unadilla MX, Budds Creek Motocross Park, and Ironman
Raceway.
Once the Pro Motocross season concludes, the combined points
between Supercross and Pro Motocross will be tallied and the top 20
athletes in the world will be automatically seeded into the
SuperMotocross World Championship Playoffs and Final.
SuperMotocross World Championship Playoff 1 will take
place on Saturday, September 7, at
zMAX Dragway in Concord, N.C., and
Playoff 2 is set for Saturday,
September 14, at Texas Motor Speedway in Fort Worth, Texas, followed by the
SuperMotocross World Championship Final on Saturday, September 21, at The Strip at Las Vegas
Motor Speedway in Las Vegas.
For more information about the 2024 SuperMotocross World
Championship series, the Pro Motocross Championship, tickets, and
streaming options, visit Peacock and supermotocross.com.
Assets:
Supercross Season Recap Press Release
Photo Gallery
Media Contacts:
Sean
Brennen
Feld Motor Sports
(703) 448-3664
378239@email4pr.com
Media Contact: Brandon Short
MX Sports Pro Racing
(951) 203-2605
378239@email4pr.com
About Feld Motor Sports:
Feld Motor Sports, Inc. is
the worldwide leader in producing and presenting specialized arena
and stadium-based motorsports entertainment. Properties include
Monster Jam®, Monster Energy AMA Supercross, and the
SuperMotocross World Championship. Feld Motor Sports, Inc. is a
subsidiary of Feld Entertainment, Inc.
Visit monsterjam.com, SupercrossLIVE.com,
and feldentertainment.com for more information.
About MX Sports Pro Racing:
MX Sports Pro Racing
manages and produces the world's most prestigious motocross series
- the AMA Pro Motocross Championship and the SuperMotocross World
Championship. The industry leader in off road powersport event
production and management, its mission is to showcase the sport of
professional motocross competition at events throughout
the United States. Through its
various racing properties, partnerships and affiliates, MX Sports
Pro Racing organizes events for thousands of action sports athletes
each year and attracts millions of motorsports
spectators. Visit www.mxsportsproracing.com.
About the SuperMotocross World Championship:
The
SuperMotocross World Championship™ is the premier
off-road motorcycle racing series that combines the technical
precision of stadium racing with the all-out speed and endurance of
outdoor racing. Created in 2022, the SuperMotocross World
Championship combines the Monster Energy AMA Supercross
Championship and the AMA Pro Motocross Championship into a 31-event
series that culminates in a season-ending two round playoff and
SuperMotocross World Championship Final.
Visit SuperMotocross.com for more information.
About Peacock:
Peacock's expansive
programming features live coverage of Olympic and Paralympic Games,
Sunday Night Football, Big Ten football and basketball,
Premier League, Notre Dame Football, NASCAR, NTT INDYCAR SERIES,
and much more. Peacock also offers daily sports programming on the
NBC Sports channel.
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SOURCE Feld Motor Sports