New Survey findings show that strengthening
industry telehealth habits will improve patient access, care and
satisfaction – while supporting operational efficiency and
reducing unnecessary costs
BALTIMORE, Sept. 21,
2023 /PRNewswire/ -- Sage Growth
Partners (SGP), a nationally recognized healthcare
research, strategy, and marketing firm, has released a new
telehealth innovation report centered around what virtual care
currently is, and what it can eventually come to be in the
future.
"Our report findings show that there is a
significant missing opportunity in telehealth usage."
The new report, Telehealth: The Innovation That's Not Yet a
Habit, offers insights from physicians and industry
leaders within hospitals, health systems and private medical
practices. The report is based on results from an August 2023 survey of 155 respondents nationwide
and was created in conjunction with Project Healthcare and The
Disruption Lab – in support of this year's TELEHEALTH ACADEMY
III.
Survey respondents stated that the current market is viewing
telehealth services in many diverse ways from primary, specialty,
and behavioral health care to condition management and coordination
of care in preventative, urgent and acute settings. Additionally,
as telehealth continues to disrupt the healthcare marketplace,
medical practices and hospitals have indicated that companies such
as Amazon and CVS Health are viewed as at least a moderate business
threat.
Top findings and takeaways of the report include:
- Patient follow-up visits make up 37% of medical practice
telehealth services and 27% of hospital services.
- The biggest year-over-year (YOY) gains of medical practice
telehealth use came in the areas of behavioral health (13% to 20%)
and chronic care management (8% to 19%).
- Telehealth YOY usage declined the most for initial hospital
visits (21% to 11%).
- For 2025, medical practices expect telehealth use to increase
the most for behavioral health and primary care. Hospitals believe
that behavioral health services will grow from 20% to 31%.
"Our report findings show that there is a significant missing
opportunity in telehealth usage," said Dan D'Orazio, CEO, Sage
Growth Partners. "Since patients drive so many telehealth
decisions, medical providers don't yet think of it as a broader
business tool. But, it could be. When implemented correctly,
telehealth can increase efficiency, decrease burnout, and improve
costs, revenue and market share."
One additional survey finding highlighted in the report is that
respondents indicate they use telehealth for follow-up care far
more than for intake or any other services. Conversely, this use
has declined since 2020. Data also shows that consumerism is
driving telehealth, just as it influences other aspects of the
industry.
"Our latest research found that patient preferences drive
decisions approximately 54% of the time for medical practices and
45% of the time for hospitals. Based on this, telehealth should not
just be thought of as solely a video visit. It is very important
that all stakeholders begin to connect the future success of
telehealth to the future success and satisfaction of the healthcare
workforce to be able to deliver the best care possible," said
D'Orazio.
To download a copy of the complete report, visit
sage-growth.com.
About Sage Growth Partners
Sage Growth
Partners is a healthcare advisory firm with deep expertise in
market research, strategy, and communications. Founded in 2005, the
company's extensive domain experience ensures that healthcare
organizations thrive amid the complexities of a rapidly changing
marketplace. Sage Growth Partners serves clients across the full
healthcare spectrum, including GE Healthcare, Medecision,
ProgenyHealth, Kyruus; Together Senior Health, Best Buy Health, New
Jersey Brain and Spine, the National Minority Health Association,
and Philips Healthcare. For more information,
visit sage-growth.com.
For More Information
John
Gonda
616-309-4888
jgonda@sage-growth.com
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SOURCE Sage Growth Partners