TOKYO, Sept. 23,
2022 /PRNewswire/ -- The activities in the year
II of the EcceAsia project, a program of promotion and information
on the quality of European olive production, carried out with the
contribution of the European Union, Unaprol - Consorzio Olivicolo
Italiano and CAP - Confederação dos Agricultores de Portugal, continue unabated.
After a long-integrated communication activity, designed to
increase knowledge about European Extra Virgin Olive Oil and EU
quality certifications, it's time to confront Japanese consumers
In fact, the first cycle of 182 promotional days in restaurants
took place during the summer, aimed at increasing awareness among
the final consumer of the unique qualities of European Extra Virgin
Olive Oil and EU quality certifications. The days involved several
restaurants in Tokyo and Kanagawa
from June 16 to July 3, and will see
an increase of a further 77 days in October
On the other hand, the promotional days in the points of sale
began on 9 September and will continue unabated until 21 October,
for a total of 315 days.
The attention dedicated to sector operators is also very
important. In fact, in these days they are enjoying intense
training moments with qualified personnel in charge of the purpose.
Exclusive online training moments will be destined to them between
September and October.