MIDDLEBURY, Vt., Jan. 6, 2022 /PRNewswire-PRWeb/ -- Vermont
Cider Company is pleased to introduce its first RTD offering, Day
Chaser. Day Chaser has initially launched with two vodka and
sparkling water offerings, Vodka Lime and Vodka Cranberry, a
refreshing version of a classic vodka soda. Ahead of the Spring,
Day Chaser will introduce two more vodka offerings, Vodka Buda
Berry and Vodka Cucumber. In addition, Day Chaser will introduce
various tequila and sparkling water offerings including
Tequila Lime, Tequila Grapefruit,
Tequila Pineapple and Tequila Spicy Mango. All Day Chasers are made
with real fruit juice, sparkling water and are 100 calories.
Certified gluten free, with only 2g carbs, 1 gram of sugar and no
artificial ingredients, Day Chaser features the perfect balance of
spirit with natural flavoring and carbonation.
Day Chaser Lime and Day Chaser Cranberry are currently available
in 12oz sleek cans, 4.7% alc/vol, 4 per pack, across Connecticut, Massachusetts, New
Hampshire, Maine,
New York, Iowa, Colorado, Arizona and via DayChaser.com. Day Chaser's
Vodka Buda Berry and Vodka Cucumber will be available for purchase
in a variety pack alongside Vodka Lime and Vodka Cranberry. Day
Chaser's tequila and sparkling water styles will also be offered in
a 12oz sleek can, with a slightly tinted matte finish, 4.7 alc/vol,
4 per pack, with variety pack options available starting in the
Spring.
Day Chaser has plans for rapid expansion with all styles in
advance of the Spring and Summer, launching in states including
Florida, California, Rhode
Island, New Jersey,
Delaware, Virginia, and Illinois, with national availability on the
horizon. The brand has established partnerships with various brands
across several industries including automotive, aviation, outdoor
adventure, and lifestyle sports. Additional information and updates
on brand partnerships will be announced in the coming months.
Most recently, Day Chaser's vodka and sparkling water offerings
have won several awards and accolades from the beverage industry's
most-respected competitions including 'Best RTD/Canned Cocktail'
from New York City's Seltzerland,
multiple medals from The Canned Challenge and various medals from
the Proof Awards.
"We're thrilled to bring Day Chaser to the market. This easy
drinking beverage is perfect for those living an active lifestyle
full of adventure. Day Chaser will be supported with significant
brand partnerships, event sponsorships, targeted influencer
marketing, digital advertising, and custom public relations
efforts," says Bridget Blacklock,
Chief Commercial Officer, Vermont Cider Company.
"We soft launched Day Chaser in 2021 across a few key markets
and the response was incredibly positive. We look forward to making
Day Chaser available on a much larger scale this year and are
excited about the programming that has been put in place to support
the brand in market," adds David
Mandler, Partner, Northeast Drinks Group, parent company of
Vermont Cider Company.
Now available in select markets at a variety of premium liquor
stores, bars and restaurants, Day Chaser's Lime and Cranberry
options are also sold via direct-to-consumer platforms that can
ship to over 28 states. Day Chaser is available for purchase with a
PTC of $9.99 per 4 pack. For
additional information and to find Day Chaser near you please visit
http://www.daychaser.com and be sure to follow @daychaser on
Instagram.
Media Contact
David Mandler, Vermont Cider
Company, +1 (203) 561-1241, david.mandler@dgm-pr.com
SOURCE Vermont Cider Company