NEW YORK, Jan. 5, 2022 /PRNewswire/ -- Breakthru
Beverage Group today announced they have a signed agreement to
purchase Missouri-based Major
Brands, further expanding the company's North American footprint.
Once the deal is completed, which is expected this spring, Major
Brands will join the Breakthru Beverage family and begin to deploy
the company's extensive suite of capabilities to help suppliers and
customers better reach their target consumers and drive results.
The move reflects Breakthru's bold ambition to grow the company's
North American footprint and scale its capabilities and business
model.
"This is a tremendous opportunity for Breakthru to further
solidify our standing in the Midwest. We have an ambitious growth
agenda, and this move marks another step forward as we continue to
seek opportunities across North
America," said Tom Bené, Breakthru Beverage Group
President and CEO. "We intend to align our family-led businesses,
embrace opportunities for innovation and build on Major Brands' strong service, community and
people-oriented culture to expand our relationships in Missouri."
Under the leadership of new CEO Tom
Bené, Breakthru aims to strengthen its position in current
markets while seeking organic and inorganic geographic growth
opportunities and new business ventures to expand beyond their
Total Beverage Alcohol portfolio of wines, spirits, beer and
emerging beverages. The family-led business remains committed to
being the best, most forward-thinking partner and easiest
distributor to work with in the industry.
"Major Brands always has been about its people and the
relationships we have built with our customers, suppliers and the
communities we have served. We have aggressively defended the
responsibilities with which the state has entrusted us. Breakthru's
acquisition of Major Brands now gives one of Missouri's largest wholesale premium beverage
alcohol distributors the added resources and capabilities of
Breakthru's outstanding team. It will strengthen our position
in the industry, while maintaining our values and commitment to
community and culture," said Sue
McCollum, Major Brands Chief Executive Officer.
Breakthru intends to expand its customer and consumer-focused
strategies all with the goal of strengthening its position as the
distributor of choice. It will remain business as usual at Major
Brands, with the transaction expected to close this spring, subject
to usual and customary closing conditions.
About Breakthru Beverage Group
Breakthru Beverage Group is one of the leading alcohol wholesalers
in the United States and the
largest broker in Canada
representing a full total beverage alcohol portfolio of spirits,
wine and beer. Breakthru is committed to diversity, equity and
inclusion and supports a wide range of notable organizations as
well as local charitable initiatives across its North American
footprint. Across all markets, Breakthru aligns a nimble and
insightful approach to sales, marketing and operations. Family
ownership is active in the business and committed to being stewards
of heritage and champions of innovation. For more information,
visit www.BreakthruBev.com.
About Major Brands
Major Brands is the largest
Missouri-based and operated
distributor of premium wine, spirits, beer and non-alcoholic
beverages, with offices in St.
Louis, Kansas City,
Springfield, Columbia and Cape
Girardeau. Major Brands employs more than 600 people and
serves more than 9,000 retail customers. It began operations in
1934 and remains family owned and operated. For more information
visit, majorbrands.com.
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SOURCE Breakthru Beverage Group