SAN MATEO, Calif., June 17, 2021 /PRNewswire/ -- HealthCrowd, a
leading communications platform-as-a-service innovator in
healthcare and Texas-based managed
care organization Parkland Community Health Plan (PCHP) hosted a
webinar on May 20, 2021 entitled "Do
This. Not That. Building Member Experiences That Engage Not
Enrage." In this insightful and engaging webinar, PCHP outlines
their process of changing the way communities think about
healthcare by connecting people to meaningful health and wellness
experiences in partnership with HealthCrowd.
"Do This. Not That. Building Member Experiences That Engage Not
Enrage Through Digital Outreach."
During a two-year journey, PCHP went from completely outsourcing
member communications to bringing it all in-house while redefining
how they do business for the Medicaid and CHIP population of
Dallas and its surrounding
communities.
"Our work with HealthCrowd allows us to connect with our members
through digital outreach, which improves the way people think about
access to health and reduces medical expense," said Justin Skerbetz, chief marketing and
communications officer at PCHP.
The webinar recording provides an overview of how deep research
insights led to a better understanding of the value PCHP members
seek from them, leading to greater company awareness and messaging.
Also, a customer journey map illuminated better ways to align
communications resulting in a partnership with HealthCrowd to
orchestrate an improved customer experience. With coordinated
communications in place, PCHP focuses on results-based health
outcomes in a whole new way.
Key Takeaways include:
- Aiming to have clear conversations with your members
- Integrating consumer insight
- Seeing the whole member experience
- Focusing on results-based health outcomes
The webinar is moderated by Justin
Skerbetz, chief marketing and communications officer at
Parkland Community Health Plan, Jackie
Maynard, vice president of digital solutions at HealthCrowd
and Bianca Hernandez, marketing
manager at Parkland Community Health Plan.
Access the webinar here: Webinar recording
Visit the HealthCrowd website at www.healthcrowd.com for
further examples of HealthCrowd solutions.
About HealthCrowd
HealthCrowd orchestrates healthcare communications that drive
healthy actions and consumer satisfaction while managing
compliance. Our technology platform enables organizations across
the healthcare spectrum to control, coordinate and analyze all
communications to their members and patients. We serve 4 out of 5
of the country's top managed care organizations. We manage lives in
34+ states. By changing consumer perception, we are increasing
health insurance and health system literacy, making consumers
better partners with the healthcare ecosystem. For more
information, visit https://www.healthcrowd.com.
About Parkland Community Health Plan,
Inc.
Parkland Community Health Plan (PCHP) was started
in 1999 by Parkland Health & Hospital System and offers health
insurance services for low-income children, teens, pregnant women
and adults.
PCHP is dedicated to serving the needs of this population by
offering insurance programs that cover doctor visits, regular
checkups, immunizations, lab and x-rays tests, hearing and vision
tests, hospitalization, surgery, emergency services, urgent care
services, home health care, DME/medical equipment and more.
PCHP has more than 6,000 physicians and more than 40 hospitals
and medical centers in its network to provide healthcare to members
that qualify for Medicaid or CHIP. The health systems in network
include Parkland Health & Hospital System and Children's
Health, among others. The in-network physicians include
pediatricians, specialists and primary care physicians who offer
routine checkups and immunizations. For more information, please
visit https://www.ParklandHealthPlan.com
Media inquiries:
Leslie Groves
Leslie@HealthCrowd.com
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SOURCE HealthCrowd