DORADO, Puerto Rico,
June 15, 2021 /PRNewswire/
-- The iconic personal finance brand Money is launching a
comprehensive rebrand, the first major overhaul to the brand in
over 20 years. The updated identity better represents the brand's
current suite of content, products, and tools on Money.com, while
celebrating its rich heritage and culture.
With the launch of the brand refresh, Money reaffirms its
commitment to leading people to financial victories.
"Our goal is to honor Money's heritage by adopting a digitally
remastered interpretation of our original 1972 print masthead. Our
team is excited to nourish Money for the next 50 years and beyond,"
said Melissa Powel, Head of Product
at Ad Practitioners.
Money was acquired in 2019 by Ad Practitioners, a Puerto Rico-based digital media platform that
brings original content to a monthly audience of over 10 million
people. Since then, the company continues to invest significantly
behind high-quality content, interactive user experiences, and
overall site performance. With the launch of a redesigned
Money.com, Ad Practitioners reaffirms its commitment to helping
Money lead people to financial victories through up-to-date news,
information, and other educational resources.
The Ad Practitioners team, in consultation with international
design leaders, spent over a year crafting and refining the next
iteration of the Money brand. Each element was carefully considered
— from drop cap letters, which reference magazine layouts; to lined
textures that mimic security features of currency; to the
skeuomorphic badges Money will award to the winners of their "Best"
series in which it reviews, ranks, and honors the best companies
across personal finance categories.
"The logotype we selected draws on the original classic serif
typeface modified to reproduce at small scale and across digital
touchpoints, with a more approachable, friendly tone and
personality that aligns with Money's purpose of helping people
achieve financial success," said Joshua To, founder at design
firm The Curious Company.
Money has also expanded the scope of resources on the site,
adding handy calculators that help calculate whether a refinance is
cost-effective, your debt-to-income ratio, or if you can
afford that house you've been eyeing; and buyer guides covering
mortgage lenders and refinance companies. car insurance, pet
insurance, and credit repair services.
For an in-depth and behind-the-scenes look at the evolution of
the Money brand, read the full story on the blog.
CAREERS
Money is hiring! If you'd like to join the
team, you can apply for an open role.
ABOUT AD PRACTITIONERS
Ad Practitioners is a
data and technology company that has built a digital media platform
to syndicate original content, tools, and news to reach audiences
through its portfolio of brands, which include Money.com and
ConsumersAdvocate.org.
ABOUT MONEY
Money has a nearly 50-year legacy of
guiding people to financial victories with up-to-date information,
education, and tools. Now an exclusively-digital destination, Money
helps create richer lives for everyone — in every sense of the
word.
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SOURCE Money