SCOTTSDALE, Ariz., June 15, 2021 /PRNewswire/ -- Discount Tire,
the world's largest retailer of tires and wheels, has launched a
new brand message that continues the company's culture of providing
the best end-to-end customer experience and delivers on its brand
promise to ensure that customers are taken care of.
Starting today, the new "Get 30% Shorter Average Wait Time When
You Buy and Book Online" campaign informs customers that when they
buy and book online for an installation appointment, they can
expect a 30 percent reduction in average wait time at their
Discount Tire store service visit.
"We know how important convenience and time are for the overall
shopping experience, and we're here to accommodate," said
Lisa Pedersen, assistant vice
president of marketing at Discount Tire. "The 'Buy and Book Online'
experience is key to ensuring that we provide the most inviting,
easy and safe tire and wheel purchase and service experience
around."
Customers can feel confident when buying and booking online at
Discount Tire because they can use Treadwellâ„¢, a proprietary online
tire-buying decision guide, which is the same tool used in-store by
Discount Tire employees to make personalized tire recommendations
to customers.
Discount Tire's "Get 30% Shorter Average Wait Time When You Buy
and Book Online" message will be incorporated throughout all brand
messaging. Campaign pieces include broadcast television; digital
advertising (including billboards, radio and social); and in-store
signage, web banners and more. The first TV commercial in the new
campaign debuts June 15.
Visit discounttire.com to learn more or to book an
appointment today.
ABOUT DISCOUNT TIRE/AMERICA'S TIRE
Discount Tire,
based in Scottsdale, Arizona, is
the world's largest independent retailer of tires and wheels.
Founded in 1960 by Bruce Halle, they
serve customers at more than 1,090 stores in 36 states. The company
does business under the trade name Discount Tire in most of the
U.S., America's Tire in parts of California and Discount Tire Direct in markets
outside the reach of retail stores. Their latest tool to help get
you taken care of, Treadwell, is a proprietary online tire-buying
guide that uses decades of data and individual driving habits to
recommend the right tires. Discount Tire is a primary sponsor of
the No. 2 Ford Mustang driven by Brad
Keselowski in the NASCAR Cup Series. For more information,
visit discounttire.com.
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SOURCE Discount Tire