WASHINGTON, May 5, 2021 /PRNewswire/ -- UrbanStems, the
modern floral and gifting company, announces the close of a
$20M Series C funding round led by
SWaN & Legend Venture Partners and DFE Capital Management, with
investments from Motley Fool Ventures, Gordon Segal, Gaingels, PAN, and other strategic
investors. UrbanStems set out to disrupt an outdated floral
delivery system and has proceeded to grow the business
strategically. To date, UrbanStems has raised $48M in funding.
The funding comes as the team prepares for Mother's Day and its
biggest revenue week in company history. UrbanStems saw 130% growth
in 2020 including; a new technology platform to drive improved
customer experience, new product categories such as dried florals,
expansion of their supply chain and the launch of new marketing
channels like television. Customer and brand passion has led to
premier partnerships in 2021 with Vogue and Bumble.
With the new funding, UrbanStems will continue to hire and grow
its team, build on its leading gifting technology platform, and
scale infrastructure to support the brand's accelerated growth
plans. The company has grown 500% since the Series B in 2018, and
has advanced its position as a leader in the direct to consumer
floral and gifting space under the guidance of CEO Seth Goldman.
"We are elated to partner with SWaN and DFE to continue our
founding mission to become the ultimate gifting platform that
redefines how people connect with one another." Seth Goldman, CEO of UrbanStems.
"We have seen UrbanStems build the best floral gifting brand in
the US over the past four years, and are thrilled to continue to
support their expansion. We are excited to continue to partner with
the strong team assembled by Seth, to continue to change the course
of global gifting." David Strasser,
Partner at SWaN & Legend.
"We are extremely excited to partner with the UrbanStems team.
Based on our experience with direct to consumer brands, we see a
tremendous amount of opportunity in the personalized gifting space.
We strongly believe, based on their focus on product quality and
customer experience, that UrbanStems is primed to accelerate their
rapid growth. Their world class management team is poised to
execute and win." Jason Stiles, CEO,
DFE Capital Management.
2021 also included philanthropic partnerships for organizations
such as Breast Cancer Research Foundation, Trevor Project, ACLU,
World Central Kitchen, and Baby2Baby.
About UrbanStems:
UrbanStems is a modern floral and gifting company designed for
thoughtful people. Through expressive bouquets and plants, as well
as curated gift options, they are helping people connect and feel
more cared for even from afar.
UrbanStems works with the best in class designers to offer
stunning bouquets and curated plants that fit every occasion.
Personalized notes and gift-like packaging create a best in class
gifting experience.
The company launched on Valentine's Day 2014 with the aim to
disrupt an outdated floral delivery system and provide a superior
experience to its customers. UrbanStems now includes a team of over
100 and offers coast-to-coast next day delivery and same-day
courier service in NYC and DC. For more information visit
https://urbanstems.com/.
Including this transaction, UrbanStems has raised over
$48M in funding led by SWaN &
Legend Venture Partners, DFE Capital Management, Motley Fool
Ventures, Gordon Segal, Gaingels,
PAN, Grotech Ventures and NextGen Venture Partners. UrbanStems was
advised by Capstone Partners in the transaction.
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SOURCE UrbanStems