BOCA RATON, Fla., Feb. 1, 2021 /PRNewswire/ -- It was on
January 25, 1994 when TransMedia
Group helped to arrange and promote a major media event for
one of its esteemed clients, the unveiling of Rexall Sundown's new
headquarters in Boca Raton.
Celebrity spokesman Dick Clark
was on hand when Boca Raton's then
Mayor Bill Smith presented the
company's chairman Carl DeSantis
with a key to the city and declared Jan. 25,
1994 Rexall Sundown Day.
Thanks to Carl's genius in creating products and our publicity
that made them popular and top sellers when introduced, Rexall
Sundown became king of the nutritional supplement market and it was
then spurring construction of another distribution center at its
new campus on Broken Sound Parkway, said DeSantis on that momentous
day.
"I remember that glorious day well," said TransMedia Group CEO
Tom Madden, who founded TransMedia
in New York City after he left
NBC.
It was the reason Rexall Sundown had moved from Fort Lauderdale into Office Depot's former
58,000-square-foot headquarters. The company was also completing
work on an 87,000-square-foot manufacturing plant, a former IBM
plant on 12 acres. The company's distribution center had reached
capacity and it needed additional space.
"This new facility, combined with our acquisition of a major
manufacturing plant in Pennsylvania, puts us on a much higher curve
for growth and profitability in the expanding markets for our
high-quality, diversified product mix," DeSantis said that day.
The move to Boca Raton made
Rexall Sundown one of Palm Beach
County's largest employers at the time.
The maker of vitamins, nutritional supplements, over-the-counter
pharmaceuticals and other health-related products went public in
1993 at $14 a share and its stock
price hit $40 within a few months
making it one of Wall Street's hottest new issues.
With our publicity stoking the supplement fires nationwide year
after year, the company's annual sales zoomed from $150 million to over $900
million until Carl sold the company in 2000 for $1.6 billion. One year, TransMedia earned
over $1 million in fees from one
client, Rexall Sundown.
Just before that climactic happy ending when Carl sold the
company, TransMedia published Carl's hardcover book, Vitamin
Enriched on December 1,
1998: A Mega Prescription for Wealth & Health from the
Founder of Rexall Sundown.
"God bless, Carl, who's still making money now with his energy
drink Celsius, which of course contains a unique blend of
vitamins."
Media contact:
Dilara Tuncer
941-549-3571
dilara@transmediagroup.com.
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SOURCE TransMedia Group