ATLANTA, Jan. 13, 2021 /PRNewswire/ -- Spherion is putting
its stake in 2021 -- claiming the year as a moment in time that
stands to leave lasting marks on the company, its offices across
the country and the clients, workforce and job seekers it supports
each day.
The U.S. leader in staffing and recruiting is making two big
moves to kick off the year, rallying the nation under the
purpose-driven ideal, "Let's Get to Work".
One of the pillars of Spherion's notable entry into the new year
will be the reveal of its refreshed, striking new company identity
later this month. Driving this change is the company's successful
growth into new markets, aggressively expanding to meet the
increasing needs of client companies and the emergent workforce
across the country. As a result, Spherion is investing in its
business to spread a fresh message nationwide. The branding
overhaul is complete with a reimagined logo featuring interlocking
waypoint-shaped icons – a representation of the company's deep
roots in the local communities it serves. Updated branding
reinforces the tight bonds Spherion builds with job seekers and
employers, as well as between the corporate franchisor office and
its franchisees. The company will reveal this dynamic new look as
both a nod to the future and a tribute to its
75th anniversary this year, for which it is
planning an early-spring multi-layered national
promotion.
"As one of the founding leaders in the staffing industry, our
ability to innovate and adapt has been a core strength of our firm.
Our new identity pays homage to our past, represents who we are now
and provides perspective for our future," said Rebecca Rogers-Tijerino, President of Spherion
Staffing. "Spherion is a hard-working, passionate, locally focused
staffing and recruiting team our communities know and trust. We
will forever be committed to supporting job seekers with
opportunities to develop their careers and to being a strategic
partner to businesses within our communities. This is also another
indication of the pledge our corporate team has made to work
hand-in-hand with our franchise owners."
As Spherion accelerates its brand identity and continues to
engage with the diverse communities it calls home, it is preparing
to give a lift to America's workforce unlike any other effort prior
in the rich history of the staffing and recruiting
industry.
Later this month, on Wednesday, January
27, Spherion and its more than 200 offices are hosting the
2021 Spherion Let's Get to Work National Job
Fair. Open for the public to attend, thousands of jobs will be
available to be filled during the virtual hiring event. Ranging
from light manufacturing and skilled trades to office
administrative positions and many others, the Job Fair will
offer attendees the opportunity to join online and easily identify
openings in their local markets. During online interactions with
local-market Spherion offices, job seekers can gain insight from
staffing and recruiting professionals on the job application
process, hone their interviewing skills, advance resume writing and
learn details about openings in their local market. As a result,
businesses across the country will see a surge in talented,
hardworking applicants who are ready to get to work.
Individuals interested in attending should click here to
register: 2021 Spherion Let's Get to Work National Job Fair.
"This is an exciting endeavor that reinforces our ideals: We
are local; We are resourceful; We are engaged;
We are insightful; and We are invested," added
Rogers-Tijerino. "To truly apply and live out all our core values,
we knew a nationwide hiring event was the perfect opportunity to
showcase our commitment to each job seeker and employer in our
local markets.
The brand refresh and Job Fair come as Spherion continues
to expand its footprint into key markets with a talented group of
franchise owners. In the first quarter of 2021 alone, Spherion will
begin serving four new U.S. regions for the company. Additionally,
it has recently increased the markets it is targeting for growth to
more than 100 open territories. Likewise, the company has recently
advanced its corporate expertise to more effectively provide each
Spherion owner the tools they need to best support local
communities with recruitment, business development, public
relations and marketing resources. Plus, new workflows and
technologies are being adopted to enhance the overall job searching
process, which also benefits its client base.
Spherion portrays the power of local through a network of
independent and empowered franchise owners. The local owners enrich
their communities through connecting and facilitating employment
opportunities every day — and when they're successful together,
their investments flow back into the neighborhoods where they live
and work. Backed by the drive and stability of the global leader in
human resource services, Spherion is growing and evolving to tackle
what is next for the emergent workforce.
To find a Spherion office near you, visit
https://www.spherion.com/salary/locations/.
About Spherion
Founded in 1946, Spherion is a leader in the recruiting and
staffing industry with 75 years of experience connecting job
seekers to employers that prove a mutually successful match. A
pioneer in the staffing industry, Spherion is a workforce leader
with extensive experience and a history of success in helping
companies find talent solutions they need to thrive, while helping
individuals find employment opportunities that enable them to live
better lives.
Each staffing office is individually owned and operated, with
each owner ingrained and invested in their respective communities
and local economies. Today, the brand services the workforce
needs of more than 4,000 businesses nationwide and operates more
than 200 offices across the country.
To learn more about Spherion services, visit
https://www.spherion.com. For information about the Spherion
franchising opportunity, visit
https://www.spherion.com/franchise/
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SOURCE Spherion Staffing