WASHINGTON, Nov. 9, 2020 /PRNewswire-PRWeb/ -- Moore, a
leading provider of performance-driven marketing solutions,
announces the formation of AudienceFirst Media. The company will
combine 30 years of National Fundraising Lists' brokerage
experience with the most advanced data-driven consumer targeting
capabilities to identify and maximize new audiences for growth.
John Ernst, senior vice president
of strategy and insight at Moore, has been promoted to president of
AudienceFirst Media. Ernst will be joined by Diane Hardy, who will bring her 16 years of
experience at National Fundraising Lists as vice president of list
services to assume the new role of senior vice president of media
operations for AudienceFirst Media.
AudienceFirst Media strategists will use proprietary media
channel intelligence and advanced data modeling techniques to find
the best performing and largest prospect universes to maximize
investment across all channels, with a focus on direct mail. The
company will provide expanded services in media planning and
brokerage, media management and sales, data sales, audience
segmentation and analysis, state-of-the-art program analytics,
market intelligence, and benchmarking.
"Direct mail is more important now than ever before," said
Ernst. "At AudienceFirst Media, we evaluate audiences across all
media sources and add 3rd party data modeling and insight to
develop truly individualized marketing campaign strategies, guiding
clients like no other data marketing service provider."
With a deep understanding of how direct mail fits into the
broader media ecosphere, AudienceFirst Media will create integrated
strategies across multiple channels to identify the best investment
opportunities for clients. The company's client service teams will
offer every aspect of program management from individual campaign
planning to quarterly and annual strategic reviews.
"With the formation of AudienceFirst Media, Moore is continuing
our promise of significant investment in technology and the best
data analytics and marketing minds in the industry," said
Gretchen Littlefield, chief
executive officer at Moore. "The talent we have assembled at
AudienceFirst Media empowers us to build complex, audience-first
marketing strategies across all channels to deliver results and
build lasting brand loyalty for our clients."
About AudienceFirst Media
AudienceFirst Media, a Moore company, is a recognized industry
leader in data solutions with unmatched expertise in creating
successful data-driven integrated strategies for nonprofits,
publishers, catalog and retail clients across a wide range of
verticals. With over 30 years of experience in direct marketing,
AudienceFirst Media delivers forward-thinking, data-driven
strategies that effectively identify the best audiences to increase
response rates and maximize investment.
About Moore
Moore is a global leader in performance-driven marketing solutions
focused on all facets of the consumer experience. Comprised of 35
companies with more than 2,600 employees, Moore is dedicated to
helping clients fulfill their missions. The organization provides
services including strategic consulting, creative development,
media planning and buying, research and analytics, production
management and product fulfillment, database services and public
relations to nonprofit, association, commercial and government
clients, and is a key contributor to strengthening these
sectors.
Media Contact
Meredith Resnick, 1st Degree,
202-549-0807, mresnick@1stdegree.com
SOURCE Moore