LE MARS, Iowa, Oct. 13, 2020 /PRNewswire/ -- Wells
Enterprises, Inc., the largest privately held, family-owned ice
cream manufacturer in the United
States, is thrilled to announce that BASES, a Nielsen Global
Consumer business division, has named Blue Bunny Load'd
Sundaes® to its 2020 U.S. BASES Top 25 Breakthrough Innovations
List for its success in driving sales and frozen dessert category
growth. The 25 brands that made the 2020 list reflect a wide range
of products and approaches that succeeded in making meaningful
connections with consumers, an impressive feat within an
increasingly crowded marketplace.
"Blue Bunny® was categorized as an Emerging Play winner,
meaning the brand transformed its category by offering innovative
benefits before becoming mainstream," said Ben Macedo, BASES Leader, Nielsen North America. "Emerging Plays tend to
start out smaller, but with sufficient and thoughtful activation,
they see larger growth long term, and that's what we've seen from
Blue Bunny's Load'd Sundaes."
"We've always been proud of delivering all the fun of the ice
cream parlor with our Load'd portfolio, loaded up with delicious
mix-ins and swirls," said Jamee
Pearlstein, director of brand marketing for Blue Bunny. "We
are honored that Load'd Sundaes is the singular frozen dessert
offering to be recognized amongst an exceptional array of CPG
product innovations."
"With all of our brands at Wells Enterprises—from our flagship
Blue Bunny to Halo Top®, Bomb Pop®, and Blue Ribbon Classics®—we
are constantly looking for new ways to delight consumers with
inventive, differentiated experiences," said Joe Brooks, VP of marketing, Wells
Enterprises.
Blue Bunny has always sparked Funlightenment™ in the freezer
aisle with its products, and in a time when most Americans were in
lockdown, the brand's standout innovation answered unique consumer
needs to deliver a convenient and fun treat to rival the ice cream
parlor experience at home. Load'd Sundaes (SRP: $2.99 per 8.5-oz. single-serve cup) are
deliciously soft, frozen treats packed with tons of toppings
swirled right into a single-serve cup and ready for your spoon, so
there's no need to wait for it to temper. Load'd Sundaes are filled
to the brim with signature Blue Bunny treats—chunky cookies,
crunchy nuts, rich chocolate pieces and Blue Bunny's signature
candy Bs—swirled together with gooey syrups.
This year, Blue Bunny expanded its Load'd Sundaes line to
include 16 total flavors with four new additions—Turtle Cheesecake,
French Silk Pie, Chocolate Caramel Pretzel and S'more S'mores—and
paved the way for more Load'd products in the portfolio. In
March 2020, Blue Bunny debuted
Load'd Cones® (SRP: $5.99 /
four cones per box), a delicious treat that captures the scoop shop
in a cone, packed with 2X the mix-ins*. Load'd Cones are currently
available in five decadent flavors: Bunny Tracks, Brownie Bomb,
Strawberry Shortcake, Cookie Dough and S'mores, sold at grocery
stores nationwide.
To stay up to date on the brand's latest dessert innovations,
follow Blue Bunny on Facebook (BlueBunnyIceCream), Twitter
(@Blue_Bunny), and Instagram (@Blue_Bunny). Find out where Blue
Bunny Load'd Sundaes are sold near you by visiting the store
locator on BlueBunny.com.
To view the full U.S. BASES Top 25 Breakthrough Innovations
List, click here.
*As compared to Blue Bunny Hot Fudge and Caramel Lovers
Cones. Excludes toppings.
About Blue Bunny
For more than 80 years, Blue
Bunny has been bringing delicious dairy desserts made with fun,
fresh ingredients—adding a little playfulness to any occasion. Blue
Bunny offers over 75 flavors of ice cream and frozen novelty
products with recent innovations, such as new Load'd Cones, Load'd
Sundaes, Bunny Snacks and Mini Swirls, available at retailers
and convenience stores nationwide. For more information, visit
BlueBunny.com.
About Wells Enterprises
Wells Enterprises, Inc. is the
largest privately held, family-owned ice cream manufacturer in
the United States. Founded in 1913
by Fred H. Wells, the company is
still proudly owned by the Wells family today.
Wells produces more than 200 million gallons of ice cream per
year and distributes products in all 50 states. Wells manufactures
its signature brand Blue Bunny®, lower-calorie Halo Top®, the
iconic Bomb Pop®, and Blue Ribbon Classics®.
Wells employs more than 4,000 ice cream aficionados across the
country. The company is headquartered in Iowa and operates two manufacturing plants in
Le Mars, Iowa, a manufacturing
plant in Dunkirk, New York, a
manufacturing plant in Lakewood, New
Jersey and a manufacturing facility in Henderson, Nevada. As the world's largest
manufacturer of ice cream in one location, Wells has made
Le Mars the "Ice Cream Capital of
the World."
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SOURCE Wells Enterprises, Inc.