FOSTER CITY, Calif.,
Sept. 9, 2020 /PRNewswire/ -- Bertram
Capital ("Bertram") has announced the recent completion of the sale
of CreativeDrive, Inc., ("CreativeDrive" or the "Company") to
Accenture. Headquartered in New York
City, CreativeDrive is a leading global creative content
production company with studio locations in the US, Latin America, Europe and Asia. This transaction represents Bertram's
15th exit since its launch in 2006. Terms of the transaction were
not disclosed.
"Creative Drive is another proof point for Bertram's High
Fivesm value creation strategy," said Jeff Drazan, Managing Partner of Bertram
Capital. "Our Business Services team, led by Jared Ruger and Alex
Goldscher, executed an add-on acquisition strategy,
leveraging our in-house technology team, Bertram Labs. In collaboration with the
Company's management team, we successfully vaulted CreativeDrive to
a leadership position in the content production market."
Founded in 2015 through the merger of Sandbox Studios and KSC
Studios, CreativeDrive has assembled a comprehensive set of digital
content production capabilities to serve the needs of Estée Lauder,
Michael Kors and Walmart, among other leading brands. In
support of Bertram's buy and build approach, Creative Drive
completed the acquisitions of Hudson Studios, DoubleDigit, Pia
Agency, Zebra Worldwide and Decora, resulting in a global platform
capable of content execution at meaningful scale.
"The successful exit of CreativeDrive was the result of an
overall team effort between Creative Drive and Bertram," said
Jared Ruger, Partner at Bertram
Capital and investment lead for CreativeDrive. "We had the
opportunity to partner with an exceptional management team led by
Myles Peacock to build a platform to
meet the demanding and evolving digital content needs of the most
highly recognized and respected brands in the world. We are
excited to have found a tremendous future partner for the business
in Accenture, and we expect CreativeDrive to truly thrive with
access to Accenture's broader assets and client relationships."
The transaction was facilitated by Amir
Akhavan from the investment banking firm JEGI.
Andrew Lohmann and Lisa Hedrick of Hirschler executed the
transaction as the legal counsel for CreativeDrive.
"Bertram acted as a true partner in supporting us to execute on
our strategic vision for the Company," said Myles Peacock, CEO of CreativeDrive. "The firm's
deep technology resources were invaluable to us as we integrated
this group of companies and harnessed the collective talents to
serve our clients. Bertram distinguished itself by
maintaining a long-term focus on the goal of building a market
leading platform and providing the resources and support to achieve
our vision."
About Bertram Capital
Bertram Capital is a private
equity firm targeting investments in lower middle market
companies. Since its inception in 2006, the firm has raised
over $1.7B of capital
commitments. In addition to supplying strategic growth
capital, Bertram Capital leverages proprietary processes and
services, Bertram High-5sm and Bertram
Labs, to empower its portfolio companies to unlock their
full business potential. The Bertram High-5sm is an
operationally-focused value creation strategy, which includes
management augmentation, operational initiative implementation,
complementary business acquisition, sales and marketing
improvements, and leveraging technology and IP. The cornerstone of
this strategy is Bertram Labs, its
in-house technology team, which drives growth and value through
digital marketing, e-commerce, big data and analytics, application
development, and internal and external platform optimization.
Visit www.bcap.com for more information.
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SOURCE Bertram Capital