SEATTLE, May 20, 2020 /PRNewswire-PRWeb/ -- Vera Whole Health has appointed Karen Cooke as its new chief operating officer. Cooke's extensive leadership experience building a national care organization will boost Vera's ability to extend its advanced primary care model across the country.

"Karen's experience building a multi-site, billion-dollar national care organization will drive growth for Vera and improve health outcomes for more clients and their members," said Vera's President & CEO, Ryan Schmid. "Hallmarks of her leadership include building and empowering teams, and that will be critical as we drive positive health outcomes on a national scale."

In selecting Cooke as COO, Vera leadership looked for an individual with experience to power Vera's rapid growth to a national care center network, working with health systems, insurance carriers, employers, and most importantly, patients.

"I'm passionate about Vera's advanced primary care model that understands and tends to a person's whole health, not just their symptoms," said Cooke. "My goal is to support and empower Vera field teams, who are experts in their market, to make the best decisions for our clients and their members. With this approach, we can improve health outcomes and generate value wherever we go."

Prior to joining Vera, Cooke served as vice president of strategic execution and transformation at Sound Physicians where she helped transition the organization from a start-up to a national corporation with six service lines and $1 billion in revenue. She has also held key roles at a variety of health-focused organizations, including Epic, Veterans Affairs and the U.S. Army.

Cooke holds a B.A. in economics from University of California, Berkeley, and an MBA from the University of Washington.

About Vera Whole Health

Vera Whole Health is a national leader in advanced primary care. Its model is uniquely designed to help people achieve optimum social, psychological and physical well-being – an outcome that's neither probable nor affordable within the current sick-care system. Vera is the first provider in the United States to earn a Certificate of Validation by the Validation Institute for sound population health cost outcomes. Learn more about the health revolution at


SOURCE Vera Whole Health

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