NEW YORK, April 18, 2019 /PRNewswire/ -- Savanta, part of
the Next15 communications group, has today announced that it's
expanding its rebranded insight specialist offering in
the Americas, starting with the US and Canada. Savanta was formed by MIG Global
combining its specialist agencies – MorarHPI, VIGA, Charterhouse;
Circle; and Wealth-X - into one global brand.
Recent reports highlight that Next15 Communications had a net
revenue of £224m for the year ended 31st
January 2019, with organic growth of 6.4% on a constant
currency basis, and pre-tax profit up 23% to £36m. Savanta stood
out with organic growth of 30.6%.
Underpinned by the vision to 'Make Better Decisions', Savanta's
goal is to re-engineer research to fuel faster, easier and more
effective decision making for marketers and insight professionals
at client-side and agency organizations. To do so, Savanta is
combining the benefits of a smaller agency with
deep specialist expertise and a tailored, client-first
approach with the resources of a larger organization. Savanta has a
global workforce of 200 staff, including an innovation team of 20,
and 5 offices worldwide.
"As we operate under the unified Savanta brand, we now make it
simple for insights professionals to plug in anywhere on the
research continuum with our unified offering," said Savanta's
Americas CEO, Vin DeRobertis, "Our
distinctiveness of insights, data and products with our expertise
across the spectrum make an attractive offering across the insights
lifecycle."
Former Chief Strategy Officer of MIG Global, DeRobertis,
will head up all activity from Savanta's New York headquarters, working alongside
Yaron Brenman, General Manager of
the Americas region. Kyle Gollins
joins the senior Savanta team in New
York as Vice President of Client Development.
Adding to the existing Toronto
team, we welcome Lily Nguyen, Senior Project Manager;
Nermin Aga PhD., Senior Project
Manager; Davide Lombardi Senior Consultant and Jeremy Mullin, Director – Client
Development.
"Our specialist team boasts unrivaled expertise. Yaron has
made a huge contribution to our success since he joined when we
acquired thinqonline in 2018. I'm delighted that he'll now be
taking on this wider role in the enlarged business. Yaron will work
across the Americas and with Kyle building closer relationships
with clients, we're anticipating substantial business growth this
year," DeRobertis added.
Savanta offers clients a full range of intelligence services,
including:
- Bespoke research – tailored solutions built using
specialists from Savanta's Industry and Methodology
Practices
- Data collection and analysis – access to 100
million respondents through a proprietary technology
platform
- Intelligence products – including the BrandVue and
MarketVue reputation tracking solutions
"The world has changed fundamentally in the last decade – we're
inundated with information and face overwhelming complexity. The
most successful businesses decode this nuanced environment and make
fast, nimble, impactful decisions. Insight is central to this, but
the old agency model is too slow and too blunt. Savanta is here to
shake that up," concluded Roger
Perowne, Global CEO.
About Savanta
Savanta provides the intelligence that underpins better
decision making.
With five global offices and 200 staff, we bring the benefits
of scale. But with us, it's personal. Our specialist
Practices with their deep expertise and nimble teams built around
individual clients make the Savanta experience feel more like
working with a smaller, 'boutique' agency. Learn more
at https://www.savanta.com.
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SOURCE Savanta