By Benjamin Pimentel

Advanced Micro Devices Inc. (AMD) is expected to report a bigger loss and lower sales in the first quarter as the chip maker struggles with the downturn and its own bid to set a new course as a leaner player in the microprocessor market.

AMD is scheduled to report results on April 21.

The company will report financials shortly after arch-rival Intel Corp. (INTC) boldly declared a bottom for the personal-computer market, although many analysts were disappointed that the chip giant again did not issue a formal outlook.

Still, Wall Street will likely look for validation of Intel's bottom call in AMD's report. Intel is the No. 1 maker of PC chips followed by AMD, so a sign of improving demand for Intel could bode well for AMD.

The Sunnyvale, Calif.-based chip maker is expected to report a loss of 66 cents a share on revenue of $1 billion, according to a consensus survey by FactSet Research. For the year-earlier period, the company reported adjusted results of a loss of 51 cents a share on revenue of $1.5 billion.

"I think we'll see an improving outlook from [AMD], but like Intel, the past quarter will be painful," analyst Rob Enderle of the Enderle Group wrote MarketWatch in an email.

Analyst Crawford Del Prete of International Data Corp. said: "I suspect it will be a tough quarter" for AMD.

"I expect that pricing was probably very tough, although consumer demand for PCs was robust (compared to commercial), and it is a space where [the company has] an important footprint," he added. "Looking forward, it will be important to see if they see the same trends as Intel, and if they see the market hitting bottom."

Roger Kay of Endpoint Technologies Associates noted AMD's strong focus on the consumer market, saying: "Consumer seems to have held up better than commercial. So AMD could be on par or better due to that emphasis, but this has to be taken against a background of the company's having given up some of its technological edge in recent quarters to arch-rival Intel. Share loss could swing results the other way."

However, with the uncertainty in the broader economy, BMO Capital Markets analyst Brian Piccioni has been less upbeat about AMD, saying in a March 5 note: "We continue to believe AMD will perform poorly in a deteriorating macro environment."

Like other semiconductor manufacturers, AMD has reeled from the downturn that has led to a steep decline in demand in both the consumer and corporate tech markets.

The company also has had to deal with its own issues. Production missteps caused it to fall behind Intel, and had problems digesting its acquisition of ATI Technologies.

But AMD recently has bounced back, earning positive reviews for new products, including a new server chip and new graphics products that benefited from buying ATI, analysts said. The company also recently spun off its manufacturing facilities into a new company called GlobalFoundries, a move that analysts also say should help ease its financial burden.

"AMD has had a tough quarter but they have had a number of recent mobile-design wins with products that are much higher-profile than they typically get, and their server parts seem to be moving well," according to Enderle.

-By Benjamin Pimentel, 415-439-6400; AskNewswires@dowjones.com