Nocera, Inc. Announces the Appointment of Bruce H. Haglund to its Board of Directors ATLANTA, Feb. 7 /PRNewswire-FirstCall/ -- Nocera, Inc. (OTC:NCRA) ( http://www.ncra.us/ ) is pleased to announce that Bruce H. Haglund has joined the Board of Directors of the company. Bruce H. Haglund has practiced law in Los Angeles and Orange Counties for the past 25 years primarily representing public, private, and emerging growth companies in Southern California. His emphasis is in general corporate and securities law, and he has been general counsel, a director, and corporate secretary to numerous public and private companies. Mr. Haglund received his law degree from the University of Utah College of Law in 1979 where he was an associate editor of the Journal of Contemporary Law and a William O. Leary Scholar. Mr. Haglund's areas of practice emphasis include corporate law, securities, corporate finance, and international business. This work includes planning and structuring business transactions, mergers and acquisitions, private placements and venture capital transactions, and Securities and Exchange Commission filings for public offerings and compliance work for public companies. Mr. Haglund has lived in Japan, speaks Japanese, and has represented clients doing business in Japan, China, and Korea and Japanese companies doing business in the United States. His business activities have also included transactions in Western Europe, Russia, Canada, Mexico, New Zealand, and Australia. Nocera, Inc. is excited about the appointment of Mr. Haglund to the Board of Directors of the company. We are grateful that someone with his level of experience has decided to join our firm. We believe that he will be able to make a positive contribution towards our efforts of preparing a registration statement for filing with the Securities Exchange Commission. This is an important step forward in our efforts of becoming a reporting company and our goal of obtaining the best possible stock listing for our common shares. Initial indications are that Nocera, Inc. may meet the financial listing requirements of either the American Stock Exchange or the NASDAQ National Market System. About Nocera: Nocera, Inc. is a diversified food processing company that operates through its Italian subsidiary of Felice Conserve ( http://www.nuceria.it/valsarno/ing.htm ), and its South American subsidiaries of Noldicor, S.A., and Sontemar, S.A. Felice Conserve is the oldest of the major subsidiaries of the Company and processes a variety of food products including tomatoes, peas, beans, lentils, and peaches for sale and distribution throughout Europe and Canada. The wholly owned subsidiary of Noldicor, S.A. ( http://www.noldicor.com/ ) is the primary supplier of tomatoes and other raw vegetables for processing to Sontemar, S.A. Established in early 2004 in order to take advantage of a favorable investment climate in addition to a well established and inexpensive labor pool, Noldicor finished 2004 with first-year sales of approximately $1.8 million. Rocco Fiorino, the President of Nocera, has expressed confidence that Noldicor will continue to see strong sales gains in 2005, the first full year of production. The wholly owned subsidiary of Sontemar, S.A. is the processing factory of the company in Montevideo, Uruguay from which the fruits and vegetables are processed and canned for shipment throughout South America. Currently the company is primarily shipping to customers in Montevideo and Rio de Janeiro, with Supermarket Zona Sul being one of the notable customers in Brazil. Sontemar, S.A. is currently working on expanding its exports throughout South America and increasing its shipments to the United States, which currently account for only a minor amount of its sales. Management believes certain statements in this press release may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are made on the basis of management's views and assumptions regarding future events and business performance as of the time the statements are made. Actual results may differ from those expressed or implied. Such differences may result from actions taken by the company prior to its current fiscal year end, as well as from developments beyond the company's control, including changes in global economic conditions that may, among other things, affect the performance of the company's anticipated acquisitions or future business. In addition, changes in domestic competitive and economic conditions may also affect performance of all significant company businesses. DATASOURCE: Nocera, Inc. CONTACT: Erik Nelson of Nocera, Inc., +1-404-816-9220 Web site: http://www.ncra.us/ http://www.nuceria.it/valsarno/ing.htm http://www.noldicor.com/

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