TIDMGILD
RNS Number : 1087F
Guild Esports PLC
17 March 2022
The information contained within this announcement is deemed by
the Company to constitute inside information stipulated under the
Market Abuse Regulation (EU) No. 596/2014, as retained as part of
the law of England and Wales. Upon the publication of this
announcement via the Regulatory Information Service, this inside
information is now considered to be in the public domain.
Press release
17 March 2022
Guild Esports PLC
('Guild Esports', 'Guild' or 'the Company')
Two-year gaming chair sponsorship signed with Razer
Guild Esports (LSE: GILD; OTCQB: GULDF), a global teams
organisation and lifestyle brand, is pleased to welcome Razer as
the Company's Official Gaming Chair Partner with the signing of a
two-year global sponsorship deal.
The total contract value, which is confidential, is 80% payable
in cash over two years and the balance is payable as value in kind,
for which Razer will be providing state-of-the-art gaming chairs
for Guild's professional players and content creators globally,
along with gaming chairs for the Guild Academy and Guild's
headquarters, which will open in London's Shoreditch later this
year.
Effective from today, the deal grants Razer marketing rights and
exposure across Guild's facilities including its planned 9,831 sq
ft HQ, as well as the Company's social and digital content
featuring its professional players and content creators.
Guild and Razer are both committed to high quality esports
entertainment and supporting esports communities. Razer is behind
one of the world's largest gamer-focused ecosystems of hardware,
software and services and created the widely-followed global
tournament series, Razer Invitational, making it a strong partner
for Guild.
Kal Hourd, Chief Executive, said: "We're delighted to be
partnering with Razer, a leading brand that has built a global
audience and has been a staple in the esports community for many
years. With a shared vision of growth and providing value to our
community, we very much look forward to our partnership with
Razer.
"This is the fifth brand to sign with Guild, and this
demonstrates the quality of partners we continue to attract because
of our fan-focussed strategy, team performances and relationship
with a fast-growing, young, and passionate audience."
Flo Gutierrez, Global Esports Director at Razer, said: "Guild
has established a strong presence in the esports world with great
teams and a distinctive audience. Together, we are going all out in
ensuring fun-packed and memorable experiences to gamers and esports
followers alike.
"With our ergonomic chairs, we've literally got Guild's back in
achieving greater success, as well as further strengthening our
brand among Guild's growing international fanbase."
For further information please contact:
Guild Esports
Kal Hourd via Tancredi +44 207 887
Chief Executive 7633
Neil Thapar
Investor Relations
+44 7876 455 323
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Tennyson Securities
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Corporate Broker
Peter Krens +44 207 186 9030
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Zeus Capital
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Corporate Broker
Benjamin Robertson +44 203 829 5000
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Tancredi Intelligent Communication
Media Relations
-------------------------
Salamander Davoudi
Emma Valgimigli +44 7957 549 906
Helen Humphrey +44 7727 180 873
guild@tancredigroup.com +44 7449 226 720
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About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD) and on the OTCQB
Venture Market in the United States (ticker: GULDF). Please visit
www.guildesports.com for more information.
About Razer:
Razer(TM) is the world's leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most
recognized logos in the global gaming and esports communities. With
a fan base that spans every continent, the company has designed and
built the world's largest gamer-focused ecosystem of hardware,
software, and services.
Razer's award-winning hardware includes high-performance gaming
peripherals and Blade gaming laptops.
Razer's software platform, with over 125 million users, includes
Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a
proprietary RGB lighting technology system), and Razer Cortex (a
game optimizer and launcher).
Razer also offers payment services for gamers, youth,
millennials, and Gen Z. Razer Gold is one of the world's largest
game payment services, and Razer Fintech provides fintech services
in emerging markets.
Founded in 2005, Razer is dual-headquartered in Irvine
(California) and Singapore, with regional headquarters in Hamburg
and Shanghai. Razer has 18 offices worldwide and is recognized as
the leading brand for gamers in the US, Europe and China. Razer is
listed on the Hong Kong Stock Exchange (Stock Code: 1337).
www.razer.com
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