Guild Esports PLC Launch of pro player team jersey

TIDMGILD

Guild Esports PLC

11 August 2021

Press Release

11 August 2021

Guild Esports PLC

("Guild Esports" or "Guild" or "the Company")

Launch of pro player team jersey

Guild Esports (LSE: GILD), a global team organisation and lifestyle brand, is pleased to announce the launch of the Company's official pro player jersey, that will be worn by all of Guild's pro esports players in fixtures and tournaments.

The jersey will feature the Guild logo designed by acclaimed streetwear designer Fergus Purcell, alongside the logo of Subway, who became Guild's Official Quick-Service Restaurant Partner following the signing of a two-year multi-million-pound sponsorship deal in March this year.

Future iterations of the jersey will provide opportunities for the Company to generate revenue as it will enable new sponsors to promote themselves via logo placement, helping them to raise awareness for their brand amongst Guild's fanbase including sought-after but hard to reach Gen Z and millennial audiences.

Guild is increasingly a compelling partner for sponsors as the Company continues to scale and increase its visibility. The Company is one of Europe's fastest growing esports teams, having achieved a 533% increase in its social media following since 31 March 2021, to reach over one million followers across its aggregate social platforms.

Team jerseys worn by esports players at fixtures are not only seen by live audiences but also online through broadcasts which are streamed globally. The Fortnite FNCS All-Star Showdown, which Guild took part in June this year, was broadcast live to the tournament's audience of 16.8 million followers across various social media channels. Guild's jersey will provide sponsors with an opportunity to reach and engage with these significant audiences. According to a report by Newzoo, the global esports audience alone is set to reach 474.0 million by the end of 2021 and grow to 577.2 million in 2024.

Kal Hourd, Chief Executive, said: "We are really excited to launch our team jersey after surpassing one million followers across Guild's social platforms earlier this week, two months ahead of schedule."

"Our consistently expanding audience figures and explosive growth in our fanbase affords an exceptional opportunity for brand visibility. As the esports sector returns to the in-person tournaments and events where team kits are a prominent feature, this will further support our revenue streams and long-term growth strategy. Moreover, the jersey allows Guild's partnership team to present a tangible branding opportunity to the global organisations looking to partner with the Company."

FOR FURTHER INFORMATION, PLEASE CONTACT:

 
 Guild Esports 
 Kal Hourd                             via Tancredi +44 207 887 7633 
  Chief Executive 
  Neil Thapar 
  Investor Relations 
 
                                        +44 7876 455 323 
                                      ------------------------------ 
 Tennyson Securities 
                                      ------------------------------ 
 Corporate Broker 
  Peter Krens                          +44 207 186 9030 
                                      ------------------------------ 
 Zeus Capital 
                                      ------------------------------ 
 Corporate Broker 
  John Goold 
 
  Benjamin Robertson                   +44 203 829 5000 
                                      ------------------------------ 
 Tancredi Intelligent Communication 
  Media Relations 
                                      ------------------------------ 
 Salamander Davoudi 
  Emma Valgimigli                      +44 7957 549 906 
  Helen Humphrey                        +44 7727 180 873 
  guild@tancredigroup.com               +44 7449 226 720 
                                      ------------------------------

About Guild Esports:

Guild Esports PLC is a global fan-focused team organisation and lifestyle brand that fields professional players in gaming competitions under the Guild banner. Our training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the main market of the London Stock Exchange (ticker: GILD). Please visit www.guildesports.com

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August 11, 2021 02:00 ET (06:00 GMT)

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