JERSEY CITY, N.J., April 20, 2021 /PRNewswire/ -- BetMGM, the mobile
sports betting and iGaming company, announced today that it will
integrate into its platform GameSense, an innovative responsible
gaming program licensed to MGM Resorts International (NYSE: MGM) by
the British Columbia Lottery Corporation (BCLC). The agreement
marks the first time an online gaming operator in the United States will utilize the
industry-leading program.
Developed by the BCLC, GameSense is an award-winning program
that incorporates responsible gaming resources and education into
the customer service model – providing every player with tools and
support to make informed decisions and play responsibly. It also
connects players with trained specialists, known as GameSense
Advisors, and focuses on positive, transparent, and proactive
communication to educate players about healthy habits and how to
keep gaming fun, safe and responsible.
"As the mobile gaming industry in the U.S. continues to grow,
responsible gambling is a key focus for BetMGM and is critically
important for the industry as a whole," said Adam Greenblatt, Chief Executive Officer,
BetMGM. "GameSense presents a forward-thinking approach to
responsible gambling. We look forward to empowering our players
with a proven program, designed to help support a positive gambling
experience."
GameSense is expected to be fully integrated into the BetMGM
platform later this year. The program comes alive through engaging
content and customer interactions, and is designed to help guests
and customers make informed decisions while wagering.
"As online gambling and sports betting increase in popularity,
BCLC is so pleased that BetMGM is offering players more
opportunities and resources to support healthy play with our
GameSense program," said BCLC Interim CEO and President
Lynda Cavanaugh. "BCLC's commitment
to player health extends well beyond British Columbia and we look forward to
working with BetMGM to increase our mutual understanding about how
best to provide players with the tools that enhance positive-play
decisions."
MGM Resorts first launched GameSense at its U.S. properties in
2017, making available educational resources and interactive
GameSense touchscreens at its M life Rewards desks. The company has
received multiple awards from the National Council on Problem
Gambling recognizing its GameSense initiatives. The integration of
GameSense within BetMGM is an extension of the BCLC's longstanding
relationship with MGM Resorts.
Bill Hornbuckle, CEO &
President, MGM Resorts, said, "MGM Resorts is committed to
supporting responsible gaming efforts at our properties
nationwide and we're pleased to extend GameSense into the
BetMGM platform. GameSense has been an instrumental and innovative
part of our company's guest service model for several years.
Together, MGM Resorts and BetMGM are proud to help guests
understand the risks, where to get help and, ultimately, how to
keep gaming fun."
GameSense will be available to customers in all current and
future states where BetMGM operates. Responsible gaming education
remains a key focus for both BetMGM and MGM Resorts, who are proud
to provide resources that help customers play responsibly.
The BetMGM mobile is available for download on both iOS and
Android, as well as accessible via desktop at www.betmgm.com.
About GameSense
Launched in 2009, GameSense aims to improve player trust, awareness
and education using research-based guidelines and best practices.
GameSense is currently licensed by 14 gambling organizations across
North America and has earned
international recognition from the World Lottery Association, the
National Council on Problem Gambling, and the North American
Association of State and Provincial Lotteries as a best-practice
approach to communicating industry-leading player-health
concepts.
About BetMGM
BetMGM is a market leading sports betting
and gaming entertainment company, pioneering the online gaming
industry. Born out of a partnership between MGM Resorts
International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has
exclusive access to all of MGM's U.S. land-based and online sports
betting, major tournament poker, and online gaming businesses.
Utilizing Entain's US-licensed, state of the art technology, BetMGM
offers sports betting and online gaming via market leading brands
including BetMGM, Borgata Casino, Party Casino and Party Poker.
Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit
https://www.betmgminc.com/.
About MGM Resorts International
MGM Resorts
International (NYSE: MGM) is an S&P 500® global entertainment
company with national and international locations featuring
best-in-class hotels and casinos, state-of-the-art meetings and
conference spaces, incredible live and theatrical entertainment
experiences, and an extensive array of restaurant, nightlife and
retail offerings. MGM Resorts creates immersive, iconic experiences
through its suite of Las
Vegas-inspired brands. The MGM Resorts portfolio encompasses
31 unique hotel and gaming destinations globally, including some of
the most recognizable resort brands in the industry. The Company's
50/50 venture, BetMGM, LLC, offers U.S. sports betting and online
gaming through market-leading brands, including BetMGM and
partypoker. The Company is currently pursuing targeted expansion in
Asia through the integrated resort
opportunity in Japan. Through its
"Focused on What Matters: Embracing Humanity and Protecting the
Planet" philosophy, MGM Resorts commits to creating a more
sustainable future, while striving to make a bigger difference in
the lives of its employees, guests, and in the communities where it
operates. The global employees of MGM Resorts are proud of their
company for being recognized as one of FORTUNE® Magazine's World's
Most Admired Companies®. For more information, please visit us at
www.mgmresorts.com. Please also connect with us @MGMResortsIntl on
Twitter as well as Facebook and Instagram.
Statements in this release that are not historical facts are
"forward-looking" statements and "safe harbor statements" within
the meaning of the Private Securities Litigation Reform Act of 1995
that involve risks and/or uncertainties, including those described
in MGM Resorts' public filings with the SEC. Forward-looking
statements are based on management's current expectations and
assumptions and not on historical facts. Examples of these
statements include, but are not limited to, statements regarding
the future results of BetMGM. Among the important factors that
could cause actual results to differ materially from those
indicated in such forward-looking statements include effects of
economic conditions and market conditions in the markets in which
MGM Resorts operates and competition with other destination travel
locations throughout the United
States and the world, the design, timing and costs of
expansion projects, risks relating to international operations,
permits, licenses, financings, approvals and other contingencies in
connection with growth in new or existing jurisdictions and
additional risks and uncertainties described in MGM Resorts' Form
10-K, Form 10-Q and Form 8-K reports (including all amendments to
those reports). In providing forward-looking statements, MGM
Resorts is not undertaking any duty or obligation to update these
statements publicly as a result of new information, future events
or otherwise, except as required by law. If MGM Resorts updates one
or more forward-looking statements, no inference should be drawn
that it will make additional updates with respect to those other
forward-looking statements.
Media Contacts
BetMGM
Elisa Richardson
press@betmgm.com
BCLC
mediarelations@bclc.com
MGM Resorts
Marc
Jacobson
media@mgmresorts.com
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SOURCE BetMGM