NEW YORK, Sept. 7, 2021 /PRNewswire/ -- Smirnoff
brought the pink to Miami
for Labor Day weekend where adults 21 and older were invited to
escape to the ultimate pink summer paradise. Hosted by
multi-platinum selling recording artist, Ty
Dolla $ign, the event, like the Smirnoff Pink Lemonade
products, brought the flavor, fun and nostalgia of a perfect summer
day to the Magic City.
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Event guests enjoyed a variety of tasty cocktails,
ready-to-drink options and the delicious, crisp Pink Lemonade
flavor of the latest offering from Smirnoff served from a neon,
lemonade stand-inspired bar. A larger-than-life, two-story pink
flamingo served up plenty of social media moments as guests vibed
to the high-energy setlist of DJ Chantel Jeffries.
"I'm all about bringing that summertime energy no matter what
time of year it is, which is exactly the vibe we brought to
Miami with Smirnoff Pink
Lemonade," said Ty Dolla $ign.
"Between the sick beats, even sicker cocktails and the best tasting
seltzer released yet, we brought the fun and flavor that summer is
all about."
The Pink Lemonade fun doesn't end here. Smirnoff will be showing
up in three more cities this month – New
York City, Chicago and
Los Angeles – to show guests their
own version of a pink paradise. All events will adhere to local and
state guidelines to ensure attendees are able to enjoy Smirnoff
Pink Lemonade safely.
"Smirnoff is ready to bring some cultural PINK heat to
Miami by pairing summertime
classics with today's hottest entertainers to celebrate the launch
of our Smirnoff Pink Lemonade boutique of products," said
Jennifer Holiday Hudson, Smirnoff
North America Brand Leader. "From creating a tropical escape with a
larger than life pink flamingo float to welcoming Ty as our host,
someone who elevates every stage with his versatility, we/Smirnoff
wants to remind our people to keep the energetic fun and good times
of Summer going, all year long. No matter how you choose to
#GetYourPinkOn while enjoying our NEW Smirnoff Pink Lemonade,
please sip responsibly!"
Earlier this summer, Smirnoff officially launched its "Get Your
Pink On" campaign in support of the new Smirnoff Pink Lemonade
portfolio. Perfect for any occasion, with a classic balance of
lemon, strawberry, and raspberry flavors, the Smirnoff Pink
Lemonade lineup offers a format and flavor profile for all adult
consumers.
Now available on shelves nationwide, Smirnoff Pink Lemonade
Vodka Specialty has a recommended retail price of $11.99 for a 750ml bottle and contains 30%
alcohol by volume (ABV). Smirnoff Pink Lemonade is bringing two new
convenient, ready-to-go options to the party. Smirnoff Ice Pink
Lemonade premium malt beverage launched earlier this summer at a
suggested retail price of $8.99 per 6
pack and contains 4.5% ABV and Smirnoff Seltzer Pink Lemonade is
popping up on shelves now at a suggested retail price of
$8.99 per six pack and contains 4.5%
ABV.
Make sure to follow along with @Smirnoff on Instagram to stay
up-to-date on all of the Smirnoff Pink Lemonade news. No matter how
you #GetYourPinkOn this summer please remember to
always drink responsibly.
About SMIRNOFF
Smirnoff has been giving the people
what they want since the brand's inception in 1864. Over the years
as the "Vodka for the People," Smirnoff has changed the spirits
game from inventing the Moscow Mule to reimagining the vodka
martini.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone and every
occasion. The Smirnoff portfolio offers a variety of options for
adults across vodka and flavored malt beverages. Current offerings
include the world's No. 1 selling Smirnoff No. 21 Vodka, the
top-selling line of flavors in North
America, the Smirnoff Zero Sugar Infusions line, and
ready-to-serve flavored malt beverages including Smirnoff Seltzer,
Smirnoff Ice and Smirnoff Ice Smash. From culturally relevant
limited editions to new innovations and zero sugar offerings,
Smirnoff has always been known for quality and affordability, and
prides itself on having something for everyone.
The Smirnoff brand traces its vodka heritage back to 19th
century Russia and is now enjoyed
in over 130 countries worldwide. Visit www.smirnoff.com for more
information, or follow us on Instagram, Twitter, Pinterest and
Facebook. Please drink responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown Royal,
Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and
Ketel One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole
Anastasi
DIAGEO
nicole.anastasi@2bsquaredcommunications.com
704-796-9992
Smirnoff
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff