Delicious Frozen Treats, Each with an
Edible Surprise in Every Cup, Available Via OceanNow!
SANTA
CLARITA, Calif., Nov. 6, 2022
/PRNewswire/ -- Princess guests are in for a treat…a frozen treat.
SMiZE Cream, the super-premium ice cream with an edible surprise in
every cup from iconic supermodel and super businesswoman
Tyra Banks, will soon be available
on all 15 Princess MedallionClass ships.
Launched by Banks in 2020 as a fun and innovative ice cream
brand that features unique flavors and one-of-a-kind packaging,
SMiZE Cream is available in luxe-meet-fun flavors like: "Brownies,
I Love You," "Caramel Cookie Queen," "Strawberry BirthYAY! Cake,"
"Purple Cookie Mon-Star & Me," "Salted Caramel King" and "The
Best Vanilla I Ever Had." And strategically located at the bottom
of every luxurious serving, is the SMiZE SURPRiZE, a yummy reward
after some serious digging. It's a fun and delicious
discovery that appeals to the kid in all of us!
Each ice cream flavor is served in limited-edition, individually
packaged servings, complete with a unique augmented reality (AR)
activation per ice cream flavor that happens right on the cup.
"When I set out to create an ice cream company, I had big
dreams, but I'll admit that SMiZE Cream being able to be enjoyed at
sea aboard Princess Cruises truly exceeds my dreams," said Banks.
"Our ice cream won't just be on one cruise - it will be on the
entire fleet, so my team and I are super pumped! As an
entrepreneur, innovation and going above and beyond to delight
customers is everything to me, so the synergies with Princess'
stance on innovation and premium experiences is the perfect match.
I can't wait for Princess Cruise
passengers to delight in luxe, fun, creamy and dreamy SMiZE
Cream!"
Starting in mid-March, guests on Princess ships will be able to
order SMiZE cups via the OceanNow delivery on demand
experience.
"We're thrilled to be working with a world-renowned personality
like Tyra Banks to offer SMiZE Cream
across our fleet -- and there's no doubt our guests are going to
absolutely love this indulgent super-premium treat," said
John Padgett, president of Princess
Cruises. "There's nothing sweeter knowing that with our exclusive
OceanNow anywhere/anytime delivery our guests will never have to
wait in line for their favorite SMiZE Cream flavors."
About Princess Cruises
One of the best-known names in cruising, Princess Cruises is the
world's leading international premium cruise line and tour company
operating a fleet of 15 modern cruise ships, carrying millions of
guests each year to 330 destinations around the globe, including
the Caribbean, Alaska, Panama Canal, Mexican Riviera,
Europe, South America, Australia/New
Zealand, the South Pacific, Hawaii, Asia,
Canada/New
England, Antarctica, and World Cruises. A team of professional
destination experts have curated 170 itineraries, ranging in length
from three to 111 days and Princess Cruises is continuously
recognized as "Best Cruise Line for Itineraries." In 2017 Princess
Cruises, with parent company Carnival Corporation,
introduced MedallionClass Vacations enabled by
the Medallion device, the vacation industry's most advanced
wearable device, provided free to each guest sailing on
a MedallionClass ship. The award-winning innovation offers the
fastest way to an effortless personalized vacation, giving guests
more time to do the things they love most. The company is part of
Carnival Corporation & plc (NYSE/LSE:
CCL; NYSE:CUK).
About SMiZE Cream
Founded by entrepreneur and supermodel Tyra Banks, SMiZE Cream is a luxurious, super
premium ice cream with an edible surprise inside every serving,
called The SMiZE Surprize. Strategically located at the
bottom of every cup, the yummy SMiZE Surprize gamifies the eating
experience and symbolizes how we all must dig deep to reach our
biggest goals and dreams.
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SOURCE Princess Cruises