Enento Group continues to invest in its unique Sales Intelligence service offering by increasing its stake in Goava Sales Intelligence AB
May 10 2022 - 8:00AM
Enento Group continues to invest in its unique Sales Intelligence
service offering by increasing its stake in Goava Sales
Intelligence AB
ENENTO GROUP PLC, INVESTOR NEWS ON 10 MAY 2022 AT 3.00 P.M.
EEST
Enento Group continues to
invest in its unique Sales Intelligence service offering by
increasing its stake in Goava
Sales Intelligence AB
Enento Group Plc announced on 24 June 2021 that it
has signed an agreement to acquire part of and become the largest
shareholder of the Swedish sales intelligence services company
Goava Sales Intelligence AB by subscribing to new preference shares
in the company. Within the agreement, Enento in the first stage on
24 June 2021 acquired a 38,3 % shareholding in the company. The
subscription price of the preference shares was approximately SEK
38,4 million.
The investment in Goava is a strategic decision to
strengthen our offering within B2B sales and marketing solutions.
Goava’s business has developed according to the business plan and
the set prerequisites for the next investment. The next phase in
the business plan is to scale up the sales organisation in the
Nordics and to continue to develop the existing offerings. Based on
that Enento has today decided on an additional investment of SEK
19,2 million to reach a 44,1 % shareholding of Goava. The plan is
to acquire all outstanding shares during 2025 if Goava business
develops according to the set targets.
The investment accelerates our presence in the
Nordic market in the emerging and fast-growing sales intelligence
domain. Companies in the Nordics and wider are heavily investing in
CRM platforms, and Sales intelligence service offering is a means
to increase the return on those investments by highly adding value
to the CRM data utilisation by connecting companies’ internal data
on its clients to external information to provide intelligence and
insights to boost B2B sales and client interactions.
“Sales intelligence is an emerging offering category within
business information, and it is a core offering ingredient of
becoming the leading provider of business information in the
Nordics. Since the first investment we have truly seen the value
for our customers as well as the strong synergy effects combined
with our existing portfolio. Looking forward to continue the
journey together and further ramp up the sales organisation
throughout the Nordics”, says Siri Hane, Enento Group’s Director of
Business Insight Business Area.
“We are delighted with the announcement of Enento’s
additional investment in Goava. This means that our cooperation and
partnership will become closer, and that our B2B customers will be
able to benefit even more from the joint power of our and Enento’s
Sales intelligence offerings. The combination of sales intelligence
and CRM solutions is set to become standard best practice in B2B
sales and marketing, and together with Enento we aim to create and
deliver value to companies all across the Nordics”, says Jonas
Ehne, CEO and co-founder of Goava Sales Intelligence AB.
ENENTO GROUP PLC
For further information:Jeanette JägerCEOTel. +46
72 141 00 00
Distribution: Nasdaq Helsinki Major media
enento.com/investors
Enento Group is a Nordic knowledge company powering
society with intelligence since 1905. We collect and transform data
into intelligence and knowledge used in interactions between
people, businesses and societies. Our digital services, data and
information empower companies and consumers in their daily digital
decision processes, as well as financial processes and sales and
marketing processes. Approximately 432 people (FTE) are working for
Enento Group in Finland, Norway, Sweden and Denmark. The Group’s
net sales for 2021 was 163.5 MEUR. Enento Group is listed on Nasdaq
Helsinki with the trading code ENENTO.
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