Results for digital subscriptions of AS Ekspress Grupp in the 3rd quarter of 2021
October 12 2021 - 1:00AM
Results for digital subscriptions of AS Ekspress Grupp in the 3rd
quarter of 2021
The number of digital subscriptions of the
largest Baltic media group, AS Ekspress Grupp increased by 75%
across the Baltic States year-over-year (11% in the 3rd quarter and
50% in the first nine months of 2021) and totalled 121 874 at
the end of September.
- The number of digital subscriptions of AS Ekspress Meedia that
publishes the news portal Delfi, newspapers Eesti Päevaleht,
Maaleht, Eesti Ekspress and several popular magazines increased by
57% year-over-year (5% in the 3rd quarter and 47% in the first 9
months of 2021) and totalled 72 860.
- The number of digital subscriptions of AS Õhtuleht, 50% of
which is owned by Ekspress Grupp, increased by 52% year-over-year
(19% in the 3rd quarter and 39% in the first 9 months of 2021) and
totalled 19 198.
- In Latvia, the number of digital subscriptions of Delfi A/S
more than doubled (16% in the 3rd quarter and 35% in the first 9
months of 2021) and totalled 15 030.
- In Lithuania, the number of digital subscriptions of Delfi
increased by more than four times (22% in the 3rd quarter and 124%
in the first 9 months of 2021) and totalled 14 786.
The Chairman of the Management Board of Ekspress
Grupp Mari-Liis Rüütsalu commented:
“In the 3rd quarter of 2021, rapid digital
subscription growth continued in all the countries in which
Ekspress Grupp operates. Additional digital growth is primarily
attributable to new customers, indicating that we are increasingly
more able to reach those readers who have not yet subscribed to our
products. We are able to come up with topics for an increasing
number of customers which prompts the readers who have read
articles for free to sign up for a digital subscription.
The addition of digital subscriptions will have
a positive impact on the results of operations of Ekspress Grupp,
confirming that its long-term strategic direction is appropriate.
Ekspress Grupp has set digital subscription growth as one of its
key objectives as it will provide a differentiated and an
increasingly stronger digital revenue base for the Group’s media
outlets. The growth in digital subscription revenue is also
important in terms of journalistic quality. Readers seek quality
content that would prompt them to sign up and even higher quality
content to remain subscribers.”
Detailed overview of digital subscriptions
|
30.09.2021 |
30.06.2021 |
change |
31.12.2020 |
change |
30.09.2020 |
change |
AS Ekspress Meedia |
72 860 |
69 082 |
5% |
49 696 |
47% |
46 362 |
57% |
AS Õhtuleht Kirjastus |
19 198 |
16 102 |
19% |
13 820 |
39% |
12 653 |
52% |
Delfi AS (Latvia) |
15 030 |
12 977 |
16% |
11 143 |
35% |
7 305 |
106% |
Delfi UAB (Lithuania) |
14 786 |
12 092 |
22% |
6 595 |
124% |
3 348 |
342% |
Total Ekspress
Grupp |
121 874 |
110 253 |
11% |
81 254 |
50% |
69 668 |
75% |
Signe KukinGroup CFOAS Ekspress Grupp Telephone: +372 669
8381E-mail address: signe.kukin@egrupp.ee
AS Ekspress Grupp is the leading Baltic media group whose
key activities include web media content production, publishing of
newspapers and magazines. The Group also manages the electronic
ticket sales platform and ticket sales sites in Latvia and Estonia.
Ekspress Grupp that launched its operations in 1989 employs almost
1400 people, owns leading web media portals in the Baltic States
and publishes the most popular daily and weekly newspapers as well
as the majority of the most popular magazines in Estonia.
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