With media reach,
market insight, and founder-focused conviction, Meltzer strengthens
Frequency's mission to build lasting value across cybersecurity,
identity, and AI
CHICAGO, IL -- June 30, 2025 -- InvestorsHub NewsWire -- Frequency
Holdings Inc., formerly Yuengling's Ice Cream Corp. and ReachOut
Technology (OTC:
YCRM), is proud to announce the appointment of
David Meltzer to its
Board of Directors. Meltzer joins existing board
member Kevin Harrington,
original "Shark" from ABC's Shark Tank, to support the company's
strategic vision, national expansion, and trajectory toward a
future uplisting.
Meltzer is the Chairman of the Napoleon Hill Institute and formerly
served as CEO of Leigh Steinberg Sports & Entertainment, the
inspiration for Jerry Maguire. Meltzer is a
globally recognized entrepreneur, speaker, and media personality
with deep experience in scaling brands, growing equity value, and
aligning businesses with bold, impact-driven visions. Meltzer has
been featured on numerous platforms including Forbes and Bloomberg,
and produces Entrepreneur's #1 business
podcast The Playbook, which Rick Jordan has
been a guest. Meltzer is widely known for his philanthropic work
and business leadership, and brings extensive experience in
technology, branding, and capital strategy.
"David brings wisdom, reach, and conviction to this board,"
said Rick
Jordan, CEO of Frequency Holdings and ReachOut. "This isn't
just about high-profile names, this is about building a board that
drives strategy and signal. With David and Kevin, we have two of
the most visible, trusted business builders in America aligned with
what we're creating. That should send a strong signal to every
investor watching."
The appointment marks a critical moment in Frequency's evolution.
As the Company finalizes its transition into a holding company
structure modeled after Berkshire Hathaway and Alphabet, it is
assembling a board with media fluency, public company expertise,
and long-term investor vision. Its flagship
subsidiary, ReachOut,
continues its cybersecurity-first roll-up strategy targeting
high-margin technology MSPs in high-demand/low-competition U.S.
markets. The Company is also launching new ventures, including
TRUSTLESS, a decentralized identity and data security platform in
which Frequency will maintain a significant equity stake.
"Rick Jordan is one of the clearest communicators and resilient
leaders I've seen," said David Meltzer. "He leads with intent. He
listens. And he's building something that transcends industry. I'm
honored to help shape that vision."
The Company recently filed its name change to Frequency Holdings,
Inc. with the State of Nevada and is awaiting FINRA approval for
its ticker and symbol change. This move reflects a sharpened focus
on becoming a multi-brand technology holding company, one that
balances strategic M&A, operational efficiency, and visionary
leadership.
"The board I am assembling isn't just governance, it's guidance,"
added Jordan. "I value mentorship and we're creating value across
every layer--shareholder value, strategic clarity, and public
trust. The addition of David in joining Kevin and Kingsley on the
board send a clear message--Frequency is here to lead."
David Meltzer on Social Media:
Instagram: @davidmeltzer
X: @davidmeltzer
Kevin Harrington on Social Media:
Instagram: @realkevinharrington
X: @harringtonkevin
For booking media interviews, TV appearances, and speaking for Rick
Jordan CEO, and Investor Relations Contact:
Email: pr@frequencyhold.com - pr@reachoutit.com
Phone: 312-288-8008
About Frequency
Holdings, Inc. (OTC: YCRM)
Frequency Holdings is a modern holding company focused on
high-growth ventures in cybersecurity, AI, digital identity, and IT
infrastructure. Through its lead operating brand, ReachOut,
Frequency is building the first nationally recognized name in
cybersecurity-first IT services for SMBs. Additional holdings,
including TRUSTLESS, are structured to contribute long-term equity
value via independent growth and strategic alignment.
About Rick
Jordan
Rick Jordan is a resilient entrepreneur, cybersecurity expert, and
media personality known for leading companies through high-growth
transformations. He founded ReachOut Technology and is the
architect of Frequency Holdings Inc., a multi-brand technology
holding company focused on scaling ventures in cybersecurity,
digital identity, and AI. Rick has advised in the White House on
national cyber policy, appeared on major networks including
Bloomberg and NewsNation, and hosts the globally ranked
podcast ALL IN with Rick
Jordan, soon to be renamed FREQUENCY. His leadership bridges
bold vision with operational precision, in addition to bringing
clear signal and communication to the public markets.
About Kevin
Harrington
Kevin Harrington is a globally recognized entrepreneur, original
Shark on ABC's Shark Tank, and a pioneer of the infomercial
industry. Over his career, he has launched more than 20 companies
to over $100 million in sales and helped generate over $15 billion
in market value, including his early leadership in Celsius
Holdings, Inc. As a board member of Frequency Holdings Inc., Kevin
brings deep strategic insight, brand-building expertise, and
decades of experience scaling disruptive ventures into household
names.
About David
Meltzer
David Meltzer is Chairman of the Napoleon Hill Institute and former
CEO of Leigh Steinberg Sports & Entertainment, the inspiration
for Jerry Maguire. A globally recognized entrepreneur, investor,
and business coach, he's been named Variety's Sports Humanitarian
of the Year and is a recipient of the Ellis Island Medal of Honor.
As Executive Producer of Apple TV's 2 Minute Drill and Office
Hours, and Entrepreneur's top digital show Elevator Pitch, David
brings media fluency and business expertise to global audiences.
His mission--to empower over 1 billion people to be happy--drives
his work across coaching, content, and leadership.
Forward-Looking
Statements
This press release contains forward-looking statements regarding
future events, performance, and financial expectations. These
statements are based on current beliefs and assumptions, and are
subject to risks and uncertainties--many of which are beyond the
Company's control--that could cause actual results to differ
materially from those projected. Factors that may affect results
include the Company's need for capital, changes in regulatory
environments, market competition, demand for services, and other
risks detailed in the Company's filings with the Securities and
Exchange Commission at www.sec.gov. Forward-looking statements speak
only as of the date made, and the Company undertakes no obligation
to update them except as required by law.
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